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An AdWords campaign is the topmost element in any AdWords account under which you have ad groups, ad texts and keywords. There are two type of campaigns you can set up in AdWords. Keyword Targeted and Placement Targeted campaigns.

Below are 12 tips to ensure building a winning AdWords campaign :-

At Campaign Level

1)Ensure that you have separate campaigns opted into the search and content networks so as to test which network converts best for your ads. Also you might need to have slightly stronger ads in the content network compared to the search network because both search user and content search user have different mindsets as to what they are looking for.

2)Ensure that your daily budget is being met at all times. Compare the current budget column with the cost column a day before to ensure that you haven’t exceeded your daily budget because your ads will stop running if it has been reached.

3)Set your campaigns to accelerated delivery so that your ads can start showing as soon as possible.

4)Enter preferences for location targeting. Depending on your product and services you might want to set location targeting to countries and territories, regions and cities, or a customized selection.

At Ad Group Level

5)Ensure your CPC(Cost Per Click) bid or CPM(Cost Per Impressions) bid for ad group is lower than your campaign daily budget recommended to ensure your ads run most of the time.

6)For a keyword targeted ad, make sure your ad groups contain 2 ads and broad, Natural Forms Of Vitamin E and exact matches of at least 1 keyword. This will enable you to split test your 2 ads against each other.

7)For a placement targeted ad, make sure your ad groups contain 2 ads and at least 1 placement.

8)When constructing your ad, bear in mind what product or services you are promoting, what makes it better than your competitors ads and a call to action.

9)Write timely ads and include numbers in your ads to prompt immediate user action. For example if you compare the ad headlines says ‘Lose Weight In 2 Weeks!” to “Lose Weight Effectively!”, the first ad is likely to be clicked more often because of the time factor in the ad. The searcher knows he/she can lose weight in 2 weeks.

At Keyword Level

10)Bid on broad, phrase and exact matches of your keywords so as to find out which of them is bring in the clicks. Normally exact match converts best but broad and phrase matches may bring in clicks as well.

11)Use Negative Match on your keywords to weed out unwanted clicks by ensuring there is no overlap between your negative and regular keywords because the negative keyword might block the regular keywords from triggering your ads.

12) Use Dynamic Keyword Insertion which enables you to dynamically use the keywords that users search on in order for the keywords to be displayed as part of your ad. Dynamic Keyword Insertion is useful because words in your ad copy match keywords that user types in. These words are highlighted in bold which helps your ads stand out from the competition.

Ade Lamidi is the owner of Pay Per Click Management company, ClickZMarketing dot com and is currently one of 900 Google Adwords Qualified Advertising professionals in the world. He is also author of Simple PPC Secrets Carpet Steam Cleaner Reviews Non Stop Traffic Pay Per Click Made Simple. You can obtain a free copy at here.

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