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Almost every people are going gaga with Search Engine Marketing. Anyway, who would not? It is the best and convenient way of getting the huge traffic you want for your site. Of course not to mention the dollars that it brings to you everyday. Truly, it is a wonderful tool ever invented by men to help in online business.

Here are the things that you MUST do when using search engine marketing:

1. You must deliver your SEO skills. If you have learned the art of SEO, better maximize it. This will help you to make a huge difference. You need to get noticed with all the other competitors lurking the Internet.

2. You must maintain a balanced online business. Remember that you also need to make sure that your price is worth with the services or product that you are selling. It is also through this that clients will keep on returning to you for additional orders.

3. You must celebrate your successes. Isn�??t it so good to know that through SEO, you have accomplished a lot? Share this victory with your customers. They are the reason why you made it big with SEO.

4. You must be flexible. Yes, this is really a must! Most of the times, you might think that you might have known and master the science of SEO marketing. But things change and you must be open to changes. Update yourself with what is new and learn to apply them with your business. From there, you would notice your continued success!

Want to learn more about it? Download the free ebook, Steps to Article Marketing Success.

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Determining a profitable website is not easy especially if you are looking to flip it for higher profit within a short time frame. However, with the correct steps and procedures, it is possible even for a beginner to pick up a good site with great potential to start off.

The first step to determine if a website is worth the investment is by the number of income streams it has. Most websites have more than one income channel such as Pay-Per-Click advertisement (Google Adsense etc), Pay-Per-Action programs (AzoogleAds, ClickBank etc) or selling of own products. Basically, this step is to analyze the current profitable channels and see if you can expand or add in other sources of income. Never rely only on one income source for a website.

The second step is to find out where are the traffic coming from. Most websites should have a healthy amount of constant traffic from the search engines followed by social bookmarking sites or regular visitors. If the majority of the traffic is coming from the search engines, proceed to ask the owner what are the keywords that brought in the traffic. Try out the keywords in the search engines and check out the search engine rankings of the site.

You should also check with the owner what are the top search engines that direct the traffic to the site. With these information, check the on-page optimization effort of the site and you may have more ideas for improvements after you have bought it.

The next step is to highlight the areas of possible improvements of the site. If you can come out with at least two quick fixes to the site that can increase the value created to the visitors, the traffic to the site will increase to the next higher level eventually. For example, if you can include an online tool to calculate the financial networth of a person in a financial blog, that would most likely benefit all your readers in a long run.

The fourth step is to check for back links to the site that you are interested to purchase. It is highly recommended to use Yahoo backlink analyzer to check for backlinks since it displays almost all the pages that linked to the site. You may want to use the Yahoo powered analyzer at USESEO.com.

With the above four steps, you should have no problems choosing a profitable website that can generate a stable income for some time. You are advised to check on the seller’s history as well to know more about the seller’s background before confirming the transaction.

KC has been flipping websites for great profit and is also the author of the eBook that teaches how to sell a brand new site for great profit. KC also runs a health and life insurance website and he highly recommends the use of the Yahoo powered Backlink Analyzer before buying any websites.

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A search engine operates, in the following order: 1) Crawling; 2) Deep Crawling Depth-first search (DFS); 3) Fresh Crawling Breadth-first search (BFS); 4) Indexing; 5) Searching.

Web search engines work by storing information about a large number of web pages, which they retrieve from the WWW itself. These pages are retrieved by a web crawler (also known as a spider) �?” an automated web browser which follows every link it sees, exclusions can be made by the use of robots.txt. The contents of each page are then analyzed to determine how it should be indexed. Data about web pages is stored in an index database for use in later queries. Some search engines, such as Google, store all or part of the source page (referred to as a cache) as well as information about the web pages, whereas some store every word of every page it finds, such as AltaVista. This cached page always holds the actual search text since it is the one that was actually indexed, so it can be very useful when the content of the current page has been updated and the search terms are no longer in it.

This problem might be considered to be a mild form of linkrot, and Google’s handling of it increases usability by satisfying user expectations that the search terms will be on the returned web page. This satisfies the principle of least astonishment since the user normally expects the search terms to be on the returned pages. Increased search relevance makes these cached pages very useful, even beyond the fact that they may contain data that may no longer be available elsewhere.

When a user comes to the search engine and makes a query, typically by giving keywords, the engine looks up the index and provides a listing of best-matching web pages according to its criteria, usually with a short summary containing the document’s title and sometimes parts of the text. Most search engines support the use of the boolean terms AND, OR and NOT to further specify the search query. An advanced feature is proximity search, which allows you to define the distance between keywords.

The usefulness of a search engine depends on the relevance of the results it gives back. While there may be millions of Web pages that include a particular word or phrase, some pages may be more relevant, popular, or authoritative than others. Most search engines employ methods to rank the results to provide the “best” results first. How a search engine decides which pages are the best matches, and what order the results should be shown in, varies widely from one engine to another. The methods also change over time as Internet usage changes and new techniques evolve.

Most web search engines are commercial ventures supported by advertising revenue and, as a result, some employ the controversial practice of allowing advertisers to pay money to have their listings ranked higher in search results.

The vast majority of search engines are run by private companies using proprietary algorithms and closed databases, the most popular currently being Google, MSN Search, and Yahoo! Search. However, Open source search engine technology does exist, such as Dig, Nutch, Senas, Egothor, OpenFTS, DataparkSearch, and many others.

David and his team developed Article Post Robot, http://www.articlepostrobot.com, the software which can post articles to hundreds of article sites and mail lists automatically. Demo is available upon request at help at => articlepostrobot.com

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Setting up an Adwords campaign is easy isn�??t it? You bid on your chosen key words and the visitors will come rolling in. Well it�??s not quite like that and its all because of the fiendish way Google decides when and at what position to display your ad.

Your ad is ranked on search results and content pages based on various performance factors, including maximum cost-per-click (CPC), clickthrough rate (CTR), and the relevance of your ad text to the keyword you have chosen to sponsor. The name of the game is to write relevant ad text, have a high CPC and a strong CTR.

How do you achieve all this? The answer is structure. The Adwords service has a strict hierarchy. First up you will need to set up an account, each account can be divided into campaigns and each campaign has at least one Ad Group. The Ad Group contains the keywords and is associated with the actual advertising placement.

The maximum CPC is similar to the bid on Overture and it is directly related to your available budget and can be set for individual keywords or automatically budget optimised across a whole campaign.

The CTR of your ads depends entirely on how well you write the ad copy. Using the keyword prominently is a good idea. If you�??re looking for �??blue widgets�?� then you�??re more likely to click an ad with �??blue widgets�?� in the title and ad copy than one mentioning �??red widgets�?�. Having a strong call to action is also a good idea so go for words like �??get�?�, �??buy�?�, �??order�?� and �??purchase�?�. The third part of the equation is relevancy which means that your copy needs to relevant to the keyword and here�??s where the structure comes in.

You need to group your keywords in closely themed ad groups so that you can write relevant text. It would be difficult to write relevant text for blue widgets and red widgets so set up different ad groups one for blue widgets and one for red ones. If you end up with 50 Ad Groups with one or two keywords only don�??t worry. This might seem like a lot of work to start with but it will make you life a whole lot easier in the long run because the structure gives you control.

At campaign level you can target Ad Groups to geographical regions so if you�??re products are called widgets in the UK and something else in the US. Don�??t panic! You can set up a campaign called �??Widgets US�?� and create Ad Groups based around US terminology.

You should also take a look at keyword matching. If you want to advertise on the phrase �??French lessons�?� you probably don�??t want to display ads or get click throughs from people looking for �??French polishing lessons�?�. You can handle this by adding negative matching on the word �??polishing�?� so you ad group would contain the keywords �??French lessons�?� and �??-polishing�?�. This action will reduce your ad impressions but increase your CTR and ranking and save you cash. Use the Google Keyword Tool to identify possible negative keywords they�??ll always be pretty obvious and sometimes surprising too!

Now with the structure in place you can activate the campaign and see what happens. You�??re going to have to manage the campaign quite closely at first but pretty quickly you�??ll see which ad groups are performing. When you find an ad group that has low CTR change the text or even better create a new ad group containing the same keywords. Then write some new text taking a look at your competition for tips,. Running two parallel ad groups will allow you to objectively identify the ad placements that work best for your campaign.

Jim Williams
Managing Director
Web Strategy Consultancy
JU2
http://www.ju2.com
http://www.ju2blog.com

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When we are quoting development work for prospective clients we are often asked to develop a website that is search engine optimized. This usually brings me into a long-winded explanation on how developing a website to be search engine friendly is not the same thing as optimizing that website for search performance. Kind of like how building a car is not the same as making it ready to compete in the Indy 500. Those are two different tasks altogether.

Let me explain.

The SEO provider or consultant should be involved in the website development process, though those two roles are completely different. The developer designs and creates the front and back end of the website. A good developer can do that job well, but mostly they do it to function for the user, not perform for the search engines. The SEO should be involved to ensure that what the developer produces is as search engine friendly as possible.

Most web design and development companies don’t know the first thing about SEO or creating SE friendly websites. And most who claim to be are liars. Sorry, but that’s just the way it is.

Hint: If your web developer says they will SEO your website for you as part of the one-time design fee, they are a liar. If they tell you they’ll develop a search engine friendly or SEO ready site then there is a better chance they know what they are talking about.

Let me be clear: Designing or programming a search engine optimized website simply cannot be done. Designing or programming a search engine friendly site can.

Design/development and SEO are two completely different things, though closely tied together. Each, however, requires a completely different skill set. Most SEOs don’t claim to be web developers (though some are), but oddly, many web designers claim to be able to SEO (though most can’t.)

The process of SEO requires hours of additional research and a skill set that usually is not included as a part of the site development contract. There are a few development firms that also specialize in SEO and Marketing and these firms can develop and engage in long-term optimization services. But be aware that any short-term website development contract that claims to include SEO simply will not provide adequate or successful SEO marketing results.

It’s very smart to find a web developer that can create a search engine friendly website, but be aware of claims of SEO services being included. It’s even smart to find an SEO that will work with your web developer to create a search engine friendly website completely compatible with their optimization processes. This prevents the SEO from having to ask for numerous, and expensive, site development changes in order to embark on a successful SEO campaign.

Stoney deGeyter leads a spectacular team of seasoned marketing experts at Pole Position Marketing, a Search Engine Marketing Company. Stoney started PPM in 1998 by finding the brightest minds in the industry and nurturing within them an intense desire to become leaders in their respective fields. With this team of professionals, he has built a wildly successful website marketing company that succeeds through both personal and professional integrity.

You can read Stoney�??s blog posts at the E-Marketing Performance blog and more of his work on several well-known SEO and marketing news sources including Search Engine Guide and Web Pro News. Stoney has authored two website marketing books: E-Marketing Performance: Effective strategies for building, optimizing, and marketing your website online and Keyword Research and Selection: The definitive guide to gathering, sorting and organizing your keywords into a high-performance SEO campaign.

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Let it be any business these days, big or small, with the online arena at their disposal, they tend to become major players in the industry. Not to be forgotten is the fact that in the absence of a proper plan, survival in the online market is bound to get difficult. Besides, if you expect that simply after launching your website is going to help you get the traffic, well, think again. Especially if you don’t have the sufficient funds for setting up the server hardware, bandwidth, developing the appropriate software to get your website ranked high in the search results search engines like Google and MSN, you simply are rendered helpless.

To help you out from such obstacles, there are web hosting companies that help even the smallest of all companies get the online recognition that they deserve. The first and foremost step that you have understand is to know who you are targeting and what you should do to attract the visitors to your website. What you have to do in this matter is choose an Ecommerce host that will cater all of your needs. So how exactly are you going to go on about doing all that? Choosing the right host can be a tricky part nonetheless. Read on some of the tips and you’ll know what we’re talking about.

The bandwidth that your host is offering should allow your visitors to download anything they want in a jiffy. This also includes smooth collection of the visitor’s registration forms, sensitive data like credit card information, etc. If your provider provides a 45mbps line connection, you can be assured that you are good hands.

You will find some hosting companies out there who are connected to larger providers which might as well be getting some support from another provider. The more links in this chain, the more things can go wrong with you. You’d want to approach an Ecommerce host with the least number of links to do your bidding.

Believe me when I say this, you definitely don’t want to be working with an Ecommerce host that uses equipments that Neanderthals used in their times. Make sure that they use the best of server equipments available.

The host’s server hard drives should always have a back up and most important of them all, you should be able to access them as and when you please. This would mean that even in case of a power failure, the back up systems should be able to kick in so that your online activities are not interrupted.

Actually you don’t have to bother much about the space provided by your Ecommerce host because they generally start out by providing about 25mb space which could easily store about 500 web pages which is not bad for a start.

Having said all that, choosing an ideal Ecommerce host should not be all that difficult for you if you keep your requirements in mind. If you’re just starting out, you can register with a host for hardly $100 per month which is downright affordable and probably the best deal out there.

Haiming Jiang is the webmaster of Affordable Web Hosting Reviewer. Here you can find more information about web hosting and the Best Web Hosting Providers in the market.

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If you have been searching online for different money making opportunities to make money online then you might definitely come across revenue sharing sites which share a part of their advertising revenue with its registered users for their activities on the site. Well first thing which you need to know is why revenue sharing sites actually share revenue with you? Well you may already know this answer but for all those who are not aware of this revenue sharing sites share revenue with you because they get fresh content from its users and since it gets updated several times a day by different users of the site the search engine spiders crawl this site more often than any other site and thus giving it a higher ranking over other sites and that’s the reason you will actually see that most of the sites which allows users to write content on their site enjoys maximum search engine traffic. Now as they get huge traffic from search engines they also generate huge revenue from their sponsors and in most of the cases they share their site’s Adsense revenue with the users.

Now that you know why revenue sharing sites share revenue with you its time to learn how to make money from these sites, the first thing you need to do in order start earning from these sites is sign up for an Adsense account because almost all the sites share their Adsense revenue with you. One of the benefits of signing up with revenue sharing sites is you can write about anything you want to, unlike running a website or a blog where in most of the cases you need to stick to a specific topic, in these programs you are confined to that because each time you submit a post to these sites its like creating a new blog altogether so this gives you the liberty of changing the topic of your post as many times as you want. This way you can keep your content fresh and updated.

If you sign up with only one revenue sharing site then it will take ages for you to get your first paycheck from Google Adsense. So, the simplest way of maximizing your earnings is signing up with several revenue sharing sites at once and posting your articles to those sites, so that your posts will get maximum readers and hence increasing your earnings from these sites.

Find the list of best revenue sharing websites at http://www.paidglobalsurveys.com/revenue-sharing-blog-sites.htm and also visit http://www.paidglobalsurveys.com to explore the best money making opportunities online.

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Google Adwords is a great tool! Careful use can lead to legions of highly targeted visitors breaching the moat around your site, and demanding to pillage your products! On the other hand…

Adwords is also a great place to drain your advertising dollars if you’re not careful. Like any other automated system, it requires constant feeding and attention to keep you from wondering just why you spent hundreds of dollars and received a paltry return on your investment. Here’s 7 great ways I’ve found to do just that, (and yes I’ve been guilty of several of these to one degree or another.)

1. - Not getting enough keywords, and I don’t mean just numbers. Good ones. A lot of people run a search on their favorite keyword tool and pick the top ten or twenty words or phrases getting the most traffic, thinking somehow that THEY will beat all the others using these keywords. There is a reason why these keywords are so popular: everybody and their grandmother are bidding on them! A much better approach is to come up with at least a couple hundred, better a couple thousand words that you have a shot at getting a high ranking for. After all, if you have 1800 keywords and can get a top 8 (first page) position for most of them, you’ll see a lot more clicks than you will chasing the top dollar words. If you get a hundred of the lower tier words giving you a couple of visitors a day, well, you do the math. Not only that, but often the less expensive words are altogether more specific, delivering far more targeted visitors.

2. - Not creating adgroups. You should use this function! It can help you focus your advertising much more effectively. By arranging your keywords in tightly focused groups of 10- 30 phrases, and writing a keyword-specific headline for each of them, you have a much greater ability to see what’s working and what’s not. Also gives you a chance to test different headlines and text copy.

3. - No negative keywords. This you gotta do. And it’s so easy. Simply add -free (or whatever else you don’t want associated with your searches) and you won’t end up paying for a lot of clicks for people who weren’t interested in the first place.

4. - Using only broad keyword searches for their keywords. When you’re paying for this stuff, you want to be as specific as you can, particularly if you’re playing in a very competitive market. Why hope that a broad search will return someone interested in what you’re selling? Better to get as focused as you can on the words they may be searching for. Google helps you with this by giving you more information on the impressions and click-throughs than you can handle, but be pro-active, and prune the dead wood after 100 or so impressions. If they haven’t produced by then, the odds of them improving by leaps and bounds are not great.

5. - Not testing and rotating your ads. Even a small change in a headline or ad text can make a HUGE difference! Particularly headlines. Your ad text won’t be read if the headline is boring or uninviting. Learn to write killer headlines, and do not be afraid to test and rotate your ads. Also don’t be shy about deleting ad groups if they’re not clicking through enough. Remember, you’ve got a list of several hundred words; either these aren’t right or the headline/text need tweaking. Test, test, test!

6. - Not using the content targeted feature wisely. This is a tricky one. Google, in it’s infinite wisdom, seeks out alternate avenues to show your ads, thus delivering substantially more clicks to your campaign. Trouble is, though, you have no control over this, and it IS your money. If you are attempting to run a tightly focused campaign on limited funds, this one is a potential budget buster. It can easily rack up a lot of clicks, but are they of worth to you? In my experience, the CTR is ALWAYS a lot lower. I guess it could make sense for large campaigns with a very popular product, but for the most part, you’ll want to be very careful. Which leads me to my last, and most important dollar-drainer of all.

7. - Not having a GREAT sales page. This one is the hardest to fix, but without doubt the most important. All the clicks in the world won’t mean a thing if the sales page you’re sending your hard-earned visitors to doesn’t get the job done. If it’s your product, there’s hope! You can address these issues, and after testing and more testing, can correct and come up with a page that sings! If you’re an affiliate, you might consider a separate landing page, where you might offer a sincere testimonial in an attempt to presell the product more effectively. (That is not a bad strategy even with a good sales page, as personal recommendations go a long way!)

There you have it. 7 Great ways to lose infinitely more than your shirt!

Keith Thompson is the webmaster at Internet Marketing Here & Now, where you can find all sorts of information concerning pay-per-click advertising.

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People are definitely looking for ways to augment their income, though they may not have realized that there’s wealth in Google AdSense. It’s basically putting up ads in your blog or website and allowing them to earn through click-throughs or every time a visitor clicks on the ad.

However, you are up for terrible competition, should you decide to venture into Google Adsense. So how can you beat them? What are the right ways in doing Adsense? Here are some tips for you:

1. Choose your niche. Though you can absolutely talk about anything under the sun when you’re in the Internet, this may not work if you’re thinking about Google Adsense. Focusing on one central theme for your site will help you achieve more advertising revenue as ads are geared toward relevancy. Thus, there’s a higher possibility that your ad will get clicked by your targeted audience. Moreover, it’s easy for you to look for keywords that you can use for your advertisements and even for your contents.

Nevertheless, make sure that the topic you have chosen has enough audience and ad. You can’t pick something that only you are aware of. Otherwise, Adsense will be futile.

2. Target your keywords properly. Think of how much advertisers are willing to pay for the keywords you have chosen. For example, there are some of them who may be paying small if you choose “ringtone” keywords, simply because the keywords are not that competitive. Do some research first on the keywords that you’re going to use in searching for your ads. You can make use of keyword suggestion tools, including Google Adwords and Yahoo! Overture. They’re free, and they’re also updated.

3. Place your ads in well-established websites. If you have a website or a blog that has already been indexed by search engines, it may be ideal to place your Google Ads in their pages. This is because the more spidered the site is the more relevant the ads will show. Thus, you will have better chances in ranking well in search engines. Moreover, the more relevant the ads are in your site, the higher will be your click-through rate.

4. Follow Google AdSense rules. You may be doing fine with your Adsense, but you can still be kicked out of the program if you don’t follow the rules. That’s why it’s very important that when you’re signing up with your Adsense, you have to read the terms and conditions of the program. For a quick summary, though, don’t click on your own ads. It’s also not advisable to run your affiliate program and Adsense together.

5. Focus on your content. Your content truly matters, as it will be the basis for the relevancy of your ads. Moreover, it will be the most effective reason why your targeted visitors will come back to your website. Make sure that all of your blog entries are loaded with very useful information. It may also help that you post at least one topic every day. This is to ensure that your readers have something to look forward to. Enrich them with keywords, so they will also become searchable in Google, though you may avoid keyword stuffing since it will render your article incomprehensible. It’s also not advocated by search engines, and you’re most likely get penalized if you do this.

Content Writers Team is composed of individuals whose knowledge and experience in content writing, editing, and Web 2.0 can help you generate the kind of traffic you need for your business or your website and boost your rankings in search engines.

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Is it possible to be truly optimized? Is optimized a state or a process?

I checked my 14-year-old Webster’s Dictionary. The definition for “optimize” said: “to make the most of; develop or realize to the utmost extent; obtain the most efficient or optimum use of.” My pre-search engine optimization resource didn’t give a definition for the noun “optimization.”

So, I looked it up on an online dictionary, which defines “optimization” as “the fact of optimizing; making the best of anything” and “the condition of being optimized.”

Hmmm. That definition seems to imply both a process and a state.

Search Engine Optimization - The Process

In the world of search engine optimization, the definition has certainly changed over the last 10 years. In the early days of search engine optimization, earning a prized first-page position on Google or Yahoo was as easy as adding some mega tags and page titles, wiping your hands and walking away.

No more. Search engine optimization has become a game of cat-and-mouse, and it seems that the 800 lb. mouse does most of the winning.

Web site owners who want to earn and keep a top position on the major search engines now must buy into the realization that search engine optimization is a process, not a state. There really is not a point at which one could say their site is “search engine optimized.” Yes, the site might be performing today on the search engines, but give it six months or a year and you’ll likely be tweaking the site, looking for links or doing more research to find out why your site’s rankings have dropped.

For their part, the search engines maintain that their efforts to upset the proverbial SEO apple cart is to prevent manipulation of their rankings and provide the most qualified results. Maybe it’s working, maybe it’s not.

As they say: “It is, what it is.”

Why Search Engine Optimization is so Important

So, why would anyone bother? Well, like it or not, the Internet and search engines have become the most popular research tool for people looking for products, services, … heck anything. Most companies understand the importance and value of having a web site, being able to disseminate huge amounts of material without incurring printing and postage costs, getting their information in front of prospects whose names they don’t yet know, informing potential customers in far-flung areas.

But, the only way of “making the most of” (see definition above) that web site is to make sure that it’s in the best possible position to be viewed by search engine visitors. Which means it needs to be optimized.

Marketing research firm MarketingSherpa conducted a study of 2,000 marketers whose sites had been optimized. They found that companies that had used an in-house search engine optimization person saw traffic to their sites increase an average of 73%.

Companies that outsourced SEO saw an average increase in traffic of 110%!

For companies investing in the effort to do it right, search engine optimization clearly works.

How Search Engine Optimization Helps Search Engines

At the same time, when done properly, search engine optimization works well for search engines. I can’t tell you the number of web sites we’ve reviewed for prospective clients that were poorly organized and failed to tell a cohesive story about what they do. If human eyes can’t make heads or tails of a site, you can be sure that a search engine robot won’t be able to either.

Optimization is the process of making sure that a web site does a very good job of explaining exactly what a company does. At its best, search engine optimization will inform not only the search engine looking to categorize and rank the site, it also will help the user who has benefited from the company’s effort to clearly convey the essence of its products and services.

Back to the Beginning - State or Process

When we talk to clients and prospects, we do reference optimization as a state, as in: “Your site has been optimized.” From a practical standpoint, it’s easier than saying “Your site is optimized, for now.” Since no one but the engineers at Google and Yahoo know when the next big algorithm change will be out nor whether it will negate any of the work one has done to a site, why be the pessimist?

We’ve done optimization work on sites that has kept those sites in the forefront of search engine results for several years at a time, and we don’t use techniques that are verboten.

But, realistically, we treat optimization as a process. We monitor our clients’ progress and continue to work on their sites, knowing that the work we do not only will benefit their ability to be viewed on a search engine, but also will be considered fresh, useful content for the site visitor. And so should you.

Angela Charles is president of Pilot Fish an Akron, Ohio web design and search engine optimization firm that specializes in business-to-business web sites.

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