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Article marketing can be one of the most powerful sources of overall traffic building that you could ever do online. When you combine the right methods of article marketing in the right mix of efforts, you can create incredible search engine rankings, which translates into traffic, and you can create enormous levels of direct traffic and loyalty and even name recognition.

Article marketing is so powerful that is can be used as the sole means of advertising your site and attracting visitors. A well thought out article marketing campaign can provide you with excellent search engine listings without any form of SEO being required.

This is not to suggest that SEO is not necessary, rather to suggest that article marketing is a tool that can help a well designed website in its quest for the Number One position on Google. In fact if you check out the Number one sites in your own niche you will probably find that it has quite a large number of links to it from other websites. This is the most likely reason why it has such a high listing.

By positioning yourself well by submitting multiple articles to multiple article directories, and including a backlink to your own web site, you can stimulate search engine ranking activity that mimics that of very large a popular sites.

One of the nice things about article marketing is that, since the idea with well-written articles is that the process really cannot be automated well, we are stuck with the prospect of writing our own articles, or paying others to do it for us.

This may seem like a sword to us, but it is really a blessing �?” because it is hard to do, and to do well, most marketers stay away from it. The nice thing about that is that is that we have the opportunity to excel in an area that really cannot be automated �?” and therefore it can probably not become saturated.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, �?�Your Article Writing and Promotion Guide�?�

Download it free here: Secrets of Article Promotion

Do you want to learn how to build a massive list fast? Click here: Email List Building

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Like most web developers, I�??ve heard a lot about the importance of valid html recently. I�??ve read about how it makes it easier for people with disabilities to access your site, how it�??s more stable for browsers, and how it will make your site easier to be indexed by the search engines.

So when I set out to design my most recent site, I made sure that I validated each and every page of the site. But then I got to thinking �?” while it may make my site easier to index, does that mean that it will improve my search engine rankings? How many of the top sites have valid html?

To get a feel for how much value the search engines place on being html validated, I decided to do a little experiment. I started by downloading the handy Firefox HTML Validator Extension (http://users.skynet.be/mgueury/mozilla/) that shows in the corner of the browser whether or not the current page you are on is valid html. It shows a green check when the page is valid, an exclamation point when there are warnings, and a red x when there are serious errors.

I decided to use Yahoo! Buzz Index to determine the top 5 most searched terms for the day, which happened to be �??World Cup 2006�?�, �??WWE�?�, �??FIFA�?�, �??Shakira�?�, and �??Paris Hilton�?�. I then searched each term in the big three search engines (Google, Yahoo!, and MSN) and checked the top 10 results for each with the validator. That gave me 150 of the most important data points on the web for that day.

The results were particularly shocking to me �?” only 7 of the 150 resulting pages had valid html (4.7%). 97 of the 150 had warnings (64.7%) while 46 of the 150 received the red x (30.7%). The results were pretty much independent of search engine or term. Google had only 4 out of 50 results validate (8%), MSN had 3 of 50 (6%), and Yahoo! had none. The term with the most valid results was �??Paris Hilton�?� which turned up 3 of the 7 valid pages. Now I realize that this isn�??t a completely exhaustive study, but it at least shows that valid html doesn�??t seem to be much of a factor for the top searches on the top search engines.

Even more surprising was that none of the three search engines home pages validated! How important is valid html if Google, Yahoo!, and MSN don�??t even practice it themselves? It should be noted, however, that MSN�??s results page was valid html. Yahoo�??s homepage had 154 warnings, MSN�??s had 65, and Google�??s had 22. Google�??s search results page not only didn�??t validate, it had 6 errors!

In perusing the web I also noticed that immensely popular sites like ESPN.com, IMDB, and MySpace don�??t validate. So what is one to conclude from all of this?

It�??s reasonable to conclude that at this time valid html isn�??t going to help you improve your search position. If it has any impact on results, it is minimal compared to other factors. The other reasons to use valid html are strong and I would still recommend all developers begin validating their sites; just don�??t expect that doing it will catapult you up the search rankings right now.

Adam McFarland owns iPrioritize - to-do lists that can be edited at any time from any place in the world. Email, print, check from your mobile phone, subscribe via RSS, and share with others.

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Dinner With Mark Joyner

About 3 Years ago in Los Angeles I was Fortunate enough to have dinner with Mark Joyner. I was at a Seminar and I was standing in the Hotel Lobby talking with Mike Litman and Mark Joyner came buy and said to Mike let’s do dinner, he looked at me and said why don’t you Join Us. Mark Joyner was talking about one of his online Programs and how he tested 1000’s of Headlines. Mark’s Message is you can never test enough. One Small change can have a dramatic impact on Click Thru Rate. Things like Color, Font Size, Wording, Placement all effect your Click thru Rate.

KeyWord Phrases As a Small Work-At-Home Business I realize you probably do not have the resources of a Mark Joyner to do 1000’s of tests for 1 Headline, But that shouldn’t stop you from Testing. There are lot’s of things you can do to test. Let’s say you are running a Google Ad Words campaign for your work at Home Business and you are using the Following Keyword phrases

1. Work at Home
   
2. Work at Home Mom
   
3. Work at Home Dad
   
4. Online Business
   
5. Part Time Income
   
6. Split Testing

You can do Split testing. You would Run 2 Different Ads for each Keyword Phrase. You would then see which Ad got better results for each Keyword Phrase. Now that you have found your “Best Ad” So Far for each key word phrase you can now proceed to see if you can find Better Ads for one or more of your Keyword Phrases. Just Continue to do Split Testing with each of your Ads. You can run a Completely Different Ad Against your Best Ad or you can Tweak your Best Ad Slightly.

Some Tweaks you might try are

1. Changing one or two Words.
2. Changing a Capitalization,
3. Changing Fonts
4. Changing Punctuation

Some Ad Word Guru’s Maintain you should constantly be running Split Tests always searching for a ‘Better Ad’.

Split Testing works with any type of Ad. You decide to run some Ezine Ads. You want to know which Ezine Pulls best so you run the Same Ad in Each Ezine and see which Ezine(s) received the Best Pull Rate. Now that you know which Ezines Pull Best you can Now Do Split Testing to see which Ezine Ad Pulls Best.

How Do You Know Which Ad Pulled Best?

Ad Tracking The Missing Ingredient. Ad Tracker are Like Alias for a Website URL. Let’s Say the web page you want to send people too is http://ewguru.com You would send them to your Ad Tracking link instead. By Seeing which Ad Tracking Link received the Best Click Thru Rate you of Course would know which Ad Pulled Best.

About the Author
Mike Makler has been Marketing Online Since 2001 When he Built an Organization of over 100,000 Members

Some of Mike’s Preferred Trackers:
http://ewguru.com/trackeverything

Get Mike’s Newsletter:
http://ewguru.com/newsletter

More Articles by Mike:
http://ewguru.com/tips

Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe

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