RomaGeber Blog

1. Myth: High Page Rank = high traffic.
   Fact: Big mistake. Page Rank only shows the popularity level of a website and has no connection with traffic. In fact, many websites with low Page Rank even have high traffic.
2. Myth: Once your website is listed in a “link farm”, Google will penalize it.
   Fact: Nonsense. Everyone is able to submit your website to a “link farm”; so what if it’s one of your competitors who did it to ruin your reputation? Google will not be that stupid.
3. Myth: Once your website is penalized and removed from Google Search Engine Result Pages (SERPs), there will be no chance to resubmit it again.
   Fact: Big Mistake. If you suspect you get penalized, you better confirm it to Google and ask what the problem is. You are welcome to resubmit it as long as the problem has been fixed. Two problems that usually caused it are: you use black hat techniques to promote your website (cloaking, creating hidden link, creating doorway pages, etc) or you are being caught by big daddy algorithm (you create an exact copy of another website/ duplicate content).
4. Myth: Google Sitemaps will increase your Page Rank.
   Fact: Big Mistake. Google Sitemaps is just used as an additional tool to index your webpages; so don’t expect more.
5. Myth: Google will ban your website if you use free articles in it, because it contains duplicate contents.
   Fact: It depends on the number of free articles you used. There are many people say that free article is the same as duplicate content, and Google will definitely ban it. But imagine; if they really do it, how many news websites (which usually take their news from CNN and Reuters) that are being banned by Google? Using free articles as your contents is fine as long as you do not cross the border. I suggest free articles are not more than 30%-40% of your total contents.
6. Myth: Reciprocal Link is dead, and now it’s time for one way link.
   Fact: This fact is still in debate since Google never gave a confirmation about it. But there is something in their help center that perhaps can answer this question:

   “Keep in mind that our algorithms can distinguish natural links from unnatural links. Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Unnatural links to your site are placed there specifically to make your site look more popular to search engines.” (taken from Google Adsense Help Center )

   This maybe the reason why many people think reciprocal link is dead. But what about one way link? We all know that the most common way to get one way link is by submitting comments in popular blogs. Isn’t it the same as unnatural links? One thing for sure here; no matter reciprocal link or one way link, they both can be treated as unnatural links by Google. And if that happens, your incoming links will not affect your Page Rank and your position in Google SERPs. There is no doubt that one way link is the best choice. And the only way to get a natural one way link is by creating a fresh and interesting content so other websites will be interested to link to it.

7. Myth: Participating in Google Adsense and Google Adwords will definitely raise your Page Rank and your position in Google SERPs.
   Fact: Don’t you ever think about it. If you hope that Google will automatically raise your Page Rank and your position in their SERPs since you are joining Adsense and Adwords, then you make a big mistake. Google has confirmed it in their help center:

   “Google’s advertising programs are independent of our search resultâ?¦. Participation in an advertising program doesn’t positively or negatively affect inclusion or ranking in the Google search results. Inclusion and ranking are free services; we don’t accept payment to expedite inclusion or improve a site’s ranking for particular keywords.” (taken from Google Adsense Help Center )

Enzo Chiu - Freelance Programmer & Web Developer. You can find many advices about how to make money at home and also many Google Adsense tips and tricks at his website http://www.MakeMoneyAtHome-Idea.com

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Are your giving your clients what they want? Do you know what your clients want from a business like yours more than anything else in the world? If you knew the answer to this question would you market your small business differently?

Most small businesses seem to fall in to one of two camps on this issue. A small number create a product or service based on something that they really want to do, but they really have no idea if anyone would ever want it. A much larger majority tends to have some general knowledge in a particular area, but what they communicate is so broad and vague that they end up reactively taking whatever business they can get through the door.

I’m blown away when I ask someone what it is that their clients value most from their services and they don’t know. If you don’t know what your clients want, then how can you ever hope to provide great services to them?

Take some steps to position your business for success that others in your field just can’t generate.

First of all, I do think you should determine what it is that you do best.

* What are you committed to and totally passionate about?

* What are you out to cause?

* Who do you want to help and what do you want to help them get done?

If you love what you’re doing it makes the game of business a whole lot more enjoyable.

Figure out what it is that your target market would love to have more than anything in the world from a business like yours.

* What are their greatest challenges and issues that your company could get involved in helping them overcome?

* What is the greatest result or outcome you could ever hope to deliver to your ideal clients?

* If time and money weren’t an issue, what service would you offer that would consistently produce the greatest possible outcomes?

Take some time to carefully consider and write out your answers to these steps and questions offered above. You may not know all the answers, but do the best you can. Then call up a handful of your best clients and a couple of your most trusted business contacts. Offer to buy them lunch and then sit down to talk through what you’ve come up with to get their input.

Sometimes if you want to know what people want, you just gotta ask. But, your conversation will go deeper and you’ll get better results when you do it with your thoughts already outlined.

Once you know what your clients want, you can begin aligning your service offerings and developing your core marketing messages around that. And suddenly marketing becomes easier.

About the Author:

Kevin Dervin is the owner of KPD Marketing and creator of the ABCD Growth System. If you find this article useful, youâ??d probably enjoy Kevinâ??s FREE eZine called ABCD Grow. To subscribe, just go to http://www.ABCDgrowth.com and follow one of the links to the FREE Stuff page!

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Search Engine Optimization. A lot of people are clamoring to know exactly what it is. SEO is the process of enhancing the presence and visibility of a website on search engine listings. Not only is it a process, it is about the tool required to make the enhancement happen. There are two main types of search engine optimization:

*On page Optimization

*Off Page Optimization

When SEO was in its infancy, getting back links to a site was the most important factor. In fact, many books and articles written on the subject will still tell people that getting back links is the only proper way to optimize a website. Back links with proper anchor text, of course.

After search engine optimization has a chance to mature, SEO specialists became aware that using only back links is not at all the best way to optimize a site. In fact, if an SEO is only creating back links, the site is not getting optimized.

In On page site optimization, there are techniques and tools that are related to your own website and in OFF page optimization, there are items which are related to the other websites. In On page the old technique was Meta Tag Optimization, appropriate content, Alt tag optimization, proper navigation for the website and much more activities through which changes were made to the website, itself. In OFF page optimization, only back links were created.

Today, optimization is a little bit different. While using the old techniques are still appropriate, creating a Sitemap can be added to the list. Sitemap is something that came in existence a few years ago.

A Sitemap is a graphical representation of the architecture of a website. There are two kinds of site maps. The first is used to assist visitors to a site to navigate the site and the second is done in XML. XML Sitemaps–usually called Sitemap with a capital ‘S’–are used by Goggle to gather information about the site.

Sitemap is especially important if your site:

* Has dynamic content

* Has pages with a lot of flash or AJAX

* Is new and does not have many links

* Has a lot of archived pages that are not linked well, or not at all

The use of Sitemap becomes doubly important if the site has pages that can only be accessed through user entry. Sitemap will assist web crawlers in finding and accessing the pages.

Google has a very nice Sitemap tool that will assist in the creation of Sitemap for a website.

Karen Vertigan Pope writes for Ciniva Systems, an award winning Virginia web design company. Ciniva specializes in web design and SEO. Ms. Vertigan Pope is the President of the SEO Department of Ciniva Systems.

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When you start making money from adwords, itâ??s so exciting! Yet many people never learn what makes a successful adwords campaign.

You canâ??t just leap into adwords marketing and expect to succeed. There are certain principles you have to follow if you want to make sure your campaigns are going to work.

So what are the ingredients of a successful adwords campaign? They include:

1. Target your location accurately. So many people make the mistake of getting their ad shown in all the countries that speak their language - for instance, if your language is English, showing it across USA, Canada, Australia and UK. This is fine if itâ??s a universal web-based product, but not much use if you are promoting a car-valeting service across the south of England. So just check your targeting is accurate or you will waste lots of money.
2. Find low-search keywords. Most adwords advertisers only focus on the most popular keywords, so get lots of untargeted clicks. If you take the time to search for low-search keywords and phrases, you will beat the competition.
3. Put your keywords in your ad headline. This is important for a successful adwords campaign. Google will put the keyword in bold if it appears in your title. So obviously if someone sees the exact phrase they searched on jumping out at them, they are more likely to click.
4. Keep your adgroups small. This means, write a different ad for each small, closely-related group of keywords. Your ads need to be precisely relevant to the keywords people are searching on. The more keywords you put in your adgroup, the less relevant your ads will be. Conversely, the smaller your adgroups, the more effective your ads will be.
5. Track your campaigns closely. Keep a close eye on which keywords and which ads are doing well and which are not. Most people just set up campaigns and hope for the best, but there is no way everything will succeed straight away. Pull the ones that arenâ??t doing well or you will lose a lot of money. And keep tweaking and refining the ones that do succeed.

Of course there are other factors that go to make a successful adwords campaign. But if you follow these steps youâ??ll see your profits improve dramatically.

For an amazing resource that will help you set up a successful adwords campaign, visit http://www.bizwrite.co.uk/ppcsuccess.html

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