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Google page rank is determined by a number of factors:

SEO keywords
SEO content
SEO domain name
Originality of content
Number of links from external sites

Original Content

Having original content on your site is a no-brainer. It is the “why” that escapes many SEO web content developers. We have all seen the ads promising “150000 Adsense and SEO optimized pages”. If it were this easy, all of us would be multi-millionaires by now. The reality is, Googlebot applies a penalty for non-original content, no mater how SEO you might think the page is. Think about it - why does “Nike.com” come up number 1 when you type Nike into Google? You or I could probably write a better SEO page about Nike than Nike.com. In fact, Nike.com keyword density for “Nike” is 0%!!!

Links from External Sites

Google take into account the number of links you have from external sites. Each link is like a “vote” for your site. Before you go and sign up for a link exchange program, consider this, some links do not count, in fact, being a “link spammer” can kill your ranking, no matter how good your SEO.

There are ways to generate quality back links:

Create a blog on blogspot.com (a Google Site) and write about your web page - include properly formatted links
Join blogs on respected sites and comment on articles, putting your URL in your signature Write “press releases” when you update your site and post them on the free press release sites around the web
Take out classified ads in respected on-line newspapers
Make small donations to charity sites that keep a “Thank You” page and include your web site with your name
These are just some tips to compliment your SEO work to get a good Google ranking.

SEO for keywords and content is relatively easy. Choose your keyword. Write content around that keyword. Use an SEO optimizer program to make sure you have done it right.

Long gone are the days of writing unrelated content, and then typing “Britney Spears” 100 times at the end of the article. Today’s search engine spiders can spot the “Black Hat” SEO techniques a mile away, and your site can be banned for life.

Here are a few tips for SEO optimization:

Be focussed in your meta keywords - 1 to 3 SEO optimized keywords is enough
Put your keyword at the beginning of you page title tag.
Make sure you title tag is the first tag in the head section
Make sure your keyword appears in the alt tag for images and in link text, but no more than 3 times Put your keyword in bold
Put your keyword in the H1 section of your page, and H2 if you can
Have a keyword weigh in your article between 3-6% (higher is “keyword spamming”)
SEO for domain names
Going back to the Nike.com example from my “SEO for Google” article. Since the keyword weight is 0%, how does nike.com get to billing when you search for them? Easy, Google gives a rank weight to domain names.

Make sure your primary domain name reflects the main purpose of your site (domain SEO). This site, for example, is all about my desire to “retire with millions”. The site is subdivided in to many SEO optimized sub-domains each with a URL that denotes the sections. For example, all my SEO articles are in a sub-directory called ../seo.

Many articles have been written about Search Engine Optimization (SEO) for Google. Google is the largest search engine (for now) and getting your SEO right for the Googlebot can make your site top ten site getting millions of hits a day. On the other hand, poor SEO and your site may never be ranked and your campaigns for Adsence will never net you any real money. Even worse, bad SEO might mean that your cutting edge product is un-findable by your customers.

Martyn is a sucessful internet marketer and runs such blogs as:
http://affiliate-journey.blogspot.com (Affiliate Marketing tips)
http://computer-dating.blogspot.com (Computer Dating Reviews and links)
http://testoster-zone.blogspot.com (Fitness and workout site)

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In this article I would like to compare forum marketing with article marketing. Both are very good free ways to advertise your internet business. When you are starting out you are going to be limited for cash and these methods of free advertising are very important to get going. However, you need to be able to understand the key differences between the two methods to make the most out of them. Let us first examine the main method behind how forum marketing works. You need to find forums that are related to your niche market and post frequently to them. By including a signature if somebody likes your post they will click on your signature and click through to your website. Also do not spam as this will damage your credibility. Only make quality posts that will demonstrate that you are an expert.

In principal this does work. However, when I used this method of promotion I found that with some forums it was a real mission signing up. You first had to make a certain amount of posts before your forum signature with an external link was approved. On other sites I found that I had some difficulty adding my signature. You needed to use special code to get your url embedded in my signature. When I asked for help the administrator did not like my website and removed my signature.

I will never spam a website and I was judged before even doing anything. He basically did not like me having a squeeze page. I did succeed getting my signature approved on some high traffic forums. I frequently post to these and get reasonable amounts of traffic from them. It can be a pain to get going, but well worth the effort once you do.

On the other hand article marketing is much easier to get going. You basically only need to sign up with Ezine Articles as they are the leader. Write quality articles and submit them. However, the down side is that it is very time intensive. It will take a lot more time writing a good quality article compared to writing a good quality post. However, I personally feel that your articles will get you more exposure as they become viral.

Are you really interested in driving massive traffic to your website?

Are you really interested in driving massive traffic to your website?

Here’s the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

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Pay per Click (PPC) marketing can be the easiest way to drive traffic to your website. However, if done incorrectly it can drain your entire marketing budget. PPC marketing is more of an art than a science. It takes a lot of testing and optimizing to get your campaign profitable. Once it is profitable, you have to constantly be tweaking and optimizing to stay there. It is a never ending battle. However with a little guidance you will be well on you way to mastering PPC and generating quality targeted traffic your website needs to succeed.

Here are 5 PPC mistakes to avoid while you journey to internet success.

Combining Search and Content Networks

By default when you create a new campaign in Google Adwords, your ads will show up in Google’s search results and also in Google’s content network. Their content network is a huge network of third party websites which will display your ad on their site if it is related to the content on their website. This might sound fine, however most clicks from content sites are not very targeted, and have a low conversion rate. It is always good to turn off content targeting when you are first starting out. This will give your campaign a much better chance of succeeding. You can use Content Targeting, but put it in a separate campaign.

Not Enough Testing

In order to succeed with Adwords, you must test every aspect of your campaign. This means try different ads, test what time of day converts best, and also which days of the week product the highest click-through rates. Then target these areas. You must always be testing if you want your Adwords campaign to succeed. Also be sure to use conversion tracking. Knowing which keywords are producing the most conversions is very important.

Too Many Keywords in Each Ad Group

You should be using a large list of keywords when creating your Adwords Campaign. However don’t just put them into one ad group. You must create multiple ad groups with a small amount of related keywords in each. This allows you to target your ads for only that group of keywords. Using highly targeted groups will greatly increase your ads’ click-through rates.

Not Optimizing Landing Pages

Don’t just link each ad back to your homepage. Try to link to sub pages in your site which relate to your ads and keywords. Having landing pages which relate to the ads will greatly help your overall conversion rates. Also optimize these landing pages so that when someone clicks an ad to get to your site, it is easy for them to find they are looking for.

Using Too Broad of Keywords

When first starting out, use exact match for your keywords. This means that your ad will only show up when someone types in exactly the keyword you are targeting. This will enable you to maintain a higher click-through rate and reduce your Adwords costs from wasted clicks on terms you really didn’t want to target.

With some testing and optimization along with avoiding these 5 Adwords mistakes, your PPC campaign will be profitable in no time.

About the Author: Brennan Heyde is an e-commerce consultant working in San Diego, Ca. He specializes in online marketing, SEO for e-commerce, and Miva Merchant. Visit his website at MVC Madness

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Pay-per-click (PPC) advertising is based on the concept you bid on keywords and you pay only when people click on your website using the keyword. This is considered the most cost-effective form of advertising. On the surface this idea makes sense. But does it? Despite the hype, I believe PPC doesn’t work for most people. Here’s why.

Let’s check the numbers. The conversion rate is the number of sales divided by the number of clicks. The average conversion rate for most websites is between .5% and 1%. So let’s take .75% as our conversion rate. This means that you need approximately 133 visitors per sale. Most PPC companies charge a minimum bid of 10 cents per keyword. To be seen more often you must pay a higher amount.

So let’s take 15 cents as our average bid. You also have to take click fraud into account. According, to Click Forensics, an Austin, Texas-based click-fraud auditing firm, found that the click fraud rate for search engine ad networks alone, including Google AdSense and Yahoo! Publisher Network, is a whopping 28.3 percent. According to this data, nearly one out of every three clicks on a Google or Yahoo ad is fraudulent!

Search engines, like Yahoo! And Google, underestimate click fraud for obvious reasons. People want to avoid anything with high fraud attached to it. Also, admitting fraud means less money comes in from new customers and more money paid to current and past defrauded customers.

Now let’s do the math to determine if PPC is right for you. Let’s say that 1,000 visitors click on your site. Here’s the formula:

Whether the clicks are fraudulent or not, you still have to pay for them. Therefore, if you get 5.4 conversions per $150 in pay per click advertising ($150/5.4 conversions), this means that you have to make approximately $28 profit per sale to justify your PPC spending. This means that if you’re selling something for $20, PPC is not for you. If you’re selling something for $50 but it costs you $35 to make it, PPC is not for you. PPC only works if you can make a high profit per sale.

Based on these calculations, if you want to make PPC worth it, you have to either raise your conversion rate (which will increase the number of conversions) or lower your bid per click. The number of clicks is irrelevant. We are often told that using better, more defined keywords helps. This is debatable because most clickers won’t buy from you right away.

When you read articles, magazines and websites it is almost universally professed that PPC advertising is the most cost-effective form of advertising. It makes perfectly logical sense. But upon further review, they don’t take into account conversion rates and click fraud. I don’t know if it’s on purpose or not, but I do know that you must take these two things into account. Even if your website looks and is great, most clickers won’t buy from you right away, anyway. So, when you consider that on average 28% of your advertising dollars are wasted due to fraud and that over 99% of your remaining 72% of your advertising dollars leads to no sales, this means that whatever sales you make have to count! And if the ones that buy don’t make you a significant profit, then PPC advertising is not cost-effective for you. And for most, this is true.

Anthony Quiñones is the author of BRAND IT … And Make It So!: 30 Keys To Turn Your Idea Into A Powerful Brand. He is currently writing his second book to be published later this year. He will write a third book to be published in early 2009. Anthony has been featured in publications and he has been a guest on numerous radio talk shows and has written monthly columns for various websites. For more information, visit http://www.branditandmakeitso.com

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