RomaGeber Blog

We all know that Google’s AdSense program is a simple and effective way to monetize content-rich websites and blogs, especially those that focus on a specific, narrow niche that a lot of advertisers target. But even high-earning AdSense sites can benefit from fresh, relevant content, and one of the easiest ways to do so is by adding eBay mini-stores to the sites to make money with eBay’s affiliate program. An automatically updated niche eBay store gives your visitors, including the search engines, another reason to revisit your site on a regular basis. And by basing those stores on eBay’s huge list of product categories you’re assured that only listings that fit with your niche ever get shown on your site.

Grabbing eBay Data

Now, if you’re a programmer you could use eBay web services to add a mini-store to your site, but that requires a lot of work. An easier way to do it is via eBay’s RSS feed generator, which lets you create custom searches whose results are returned as an RSS feed, which you can then transform into HTML for inclusion on your site.

That’s pretty powerful stuff, but not everyone’s a programmer. And even programmers don’t necessarily want to spend their time wrestling with feeds in order to get the right eBay data into the right format and onto the right pages of their site. That’s what makes Build A Niche Store so exciting.

Automatic eBay Listings

Build A Niche Store is a script you install on your web server. Don’t worry, installation is dead easy and you don’t need to know anything about PHP (the programming language used to develop the script) to use it on your site. (You don’t even need to know anything about eBay to use it.) Most websites and blogs today support PHP, including the popular WordPress blogging software, so Build A Niche Store (BANS) will work almost anywhere. (Complete installation instructions are provided in the manual that comes with the script.)

After you install BANS, you activate your niche eBay store by loading the setup page into your web browser and filling in a few simple details, including the name of your store and the number of the eBay category you want your listings to come from. For example, if you wanted to feature electric guitar listings on your site you would set the store name to something like “Cool Guitars” and category number 33034. Plug in your eBay affiliate ID and a few other details and you’re done.

Once activated, the script continually grabs the latest listings for that category from eBay and formats them for display on the page as a niche store. Visitors can click the listings in your mini-store to see the full details on eBay’s site. Meanwhile, you have a page whose content changes frequently and is always extremely relevant to the niche you’ve chosen.

Build A Niche Store is very customizable. You can modify the look and feel of your store by changing the predefined store template. This makes it easy to integrate the niche store right into your existing site or blog. You can even link to custom keyword-driven listing pages from the other parts of your site, so if you had an article that mentioned a Fender electric guitar you could easily insert a link in the article that displayed all the Fender guitars currently available on eBay.

Oh, and you can have more than one store on the same site. And you can use Build A Niche Store across all your sites without paying anything extra.

Money, Money, Money

But the eBay listings aren’t just there for search engine optimization purposes, or to create content that draws visitors back to your site — although those are great benefits in and of themselves. They’re also there to earn you money, just like the AdSense ads.

You see, by directing traffic to eBay’s site, eBay will pay you part of the money they get from any winning bid you referred to them via your eBay store. And they’ll pay you for referring new customers, too. It can be quite lucrative, especially in hot and high-priced product categories.

Even better, you can even integrate AdSense ads directly into the eBay product listings. Those ads will be super-targeted because of all the relevant content that surrounds them, giving you yet another way to make money from your eBay store. The positions and formats of the AdSense ads are completely customizable, of course.

Think Narrow, But Think Big

It’s hard to compete against the big companies that dominate the Web, but you don’t need a large site to make money with eBay and AdSense. All you need is super-focused content that attracts very targeted traffic, and a way to monetize that traffic. Build A Niche Store and AdSense are both great (and complementary) ways to do this.

Eric Giguere is the AdSense expert who recommends Build A Niche Store to anyone trying to make more money with their website or blog. Be sure to visit Eric’s highly-rated AdSense blog for more AdSense tips and tricks.

Tags: General by admin
No Comments »

Have you lost money on pay per click? You look at your sales stats and find out that your PPC campaigns have generated zero sales.

Or are you a newbie who wants to try pay per click, but you have minimum budget and you fear you lose your money.

Today, especially if you’re an affiliate, pay per click can be risky business. In fact, if you don’t know how to do it right, your chances of losing money is quite high!

I give you a trick you can use to make money on pay per click.

If you have been sending customers to merchant’s site through your direct affiliate link and see no sales, you should change your approach. Even if you make some sales, I suggest you do it differently.

You must have heard this before: “Money is in the list”

What I suggest is you build a lead capture page and send your PPC traffic there. No selling, just subscription form! You will do the selling with your follow up messages.

Doesn’t sound powerful? If you do it right, you can have up to 50% of people visiting your site subscribed to your list!

But I said you have to do it right. Just go and see how other people have built their landing pages and write down ideas you come up for your own lead capture page. You can offer free e-course or e-book. Basically you want to trade their email address for information, And believe me, more value you give, more powerful your lead capture page is.

When you have your lead capture pages set up, send in the pay per click traffic and watch the miracle happen!

With this method you are able to build huge opt-in list in minimum time. And remember, when you have the list, you can create money on demand.

Still, before you launch your PPC campaign, I suggest you learn, at least the basics, of pay per click advertising.

I warn you: most of PPC guides are outdated and you only get scammed! If you want to know what works, click here now!

Tags: General by admin
No Comments »

Search engine results are becoming more important every day as more people use the World Wide Web to find goods, services and information. One way to help your website achieve a decent ranking is by ensuring your site is free of bad links.

What Google Says About Links

When your website is ready: - Have other relevant sites link to yours. - Submit your website link or URL to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific sites. - Make a website with a clear hierarchy and text links. Every web page should be reachable from at least one static text link. - Keep the links on a given page to a reasonable number (fewer than 100). - Check for broken links and correct HTML.

Broken Links Are Bad For Users And SEO

It is important to trade links with relevant websites. But the more sites you trade with the more difficult it becomes to detect a bad link.

Bad links happen when: - The company goes out of business or abandons its website - Domain name change - Website/ company merger - Page, pages or directory sections are deleted or no longer continued - Inexperienced Web editors or content managers make coding mistakes

Google will detect all bad links in your website. Google robots or crawlers are routinely gathering information from your website on a cyclic basis. You may experience a drop off or ranking change if your website contains bad links.

Think Of It This Way

Links are mini-direction maps. They tell the search engine robots where to find content within and outside of your website. Imagine someone giving you bad or inaccurate directions. Would you trust them? Would you come back or ask them again? Search engine robots work the same way.

Website Redesigns Can Affect Your Links

When you redesign your website it will most likely have a new link structure and new page names. For example, your home page may be given a new file name (index.asp) versus (index.html). And your interior pages might be given new naming conventions such as “suffolk-home-remodeling-team.html” versus “our-team.html.”

Before the new website pages are launched, your webmaster should create redirects for all of your old or existing web pages so that clients or customers with bookmarks in their web browser “favorites” will be redirected to your new website or website interior pages. A redirect also tells the search engines where to find your new website interior pages. Webmaster should also include this information in your robots.txt file at the root directory of your website.

Link Checking

There are a few free and share-ware programs on the market that will perform a scan of your website link structure and detect and report any bad inbound or out-bound links. I prefer having someone do this for me on a daily basis. Most people simply do not have the time to do a link check every single day. I found a really inexpensive service that emails me reports when any bad links are detected. You can check them out at http://www.seventwentyfour.com/

There is also a popular software called Link Sleuth ™, a free multi-threaded link checking software that analyzes websites for broken links. It runs on Windows 95, 98, NT, 2000 and Windows XP. It requires some basic webmaster knowledge to run, but has pretty good documentation.

Solid Links = Solid Reputation

Whether you manually check your links, or use software or a link checking service, having a solid intact link structure reflects well on your website. It means you care about your visitors’ online experience and your website presence.

Bad links may harm your website search engine ranking and leave your website visitors with a less than pleasurable experience.

Ricardo Vidallon is company owner and creative director for Visionefx a Virginia based web design company.

Tags: General by admin
No Comments »

To people making use of affiliate programs in order to gain income from the internet, the term “pay-per-click” is very familiar. Pay per click affiliate programs are a model for web advertising being used by a lot of people to generate income based on web contents. How does a pay per click affiliate program work?

As you may know, advertising on media such as the television or radio requires the company to pay the advertiser for the duration the ad is played or otherwise exposed to the awareness of potential customers. This means that the advertisers gain income whether the advertisement is effective or not. This means that the company can lose cash if the advertiser proves to be ineffective in doing its job.

A pay per click affiliate program gets rid of this risk by paying only for those advertisements which actually generate income. Think of it as handing out a commission. People are only paid when the work pays off. This can reduce a whole lot of risk for a company’s advertising investment. The pay per click affiliate program can be very convenient for those who want to advertise without the risk of wasting their cash.

Is the convenience only for those people who want to advertise? What sort of advantages do the affiliates enjoy?

One advantage of a pay per click affiliate program lies in the fact that it can be quite easy to gather income. This is simply because every click can actually provide income for you. The person does not actually need to do business with the company in order for you to make some cash, all the person has to do is check out the link provided by the company on your site.

There are actually different types of pay per click affiliate programs:

1) Keyword pay per click - Usually, this pay per click affiliate program is used in search engines and web directories. In this case, different companies bid for keywords. Usually, these companies guess as to which keywords people are likely to use when searching for information.

When a person searches using a specific keyword, the search engine then displays certain prominent and sponsored results in an area separate from the area where the natural results appear. With every click that a person makes on a sponsored result, the search engine is paid by the advertising company. Today, there are actually services provided by companies to help web sites optimize their contents for keyword searches.

Through keyword pay per click, people are able to search for sites which make more mention of the keyword than others- a fact commonly exploited by various advertising agencies.

2) Content pay per click - This pay per click affiliate program is designed for publishers or webmasters. In this type of pay per click affiliate program, there are actually different types of advertisements displayed. The contents of these advertisements are actually sensitive to the contents of the web page. If you are, for example, discussing your favorite book on your blog, then the advertisements on that blog will advertise the book you are talking about.

This type of pay per click affiliate program can actually provide you with a lot of income if you manage to come up with interesting and engaging content. If you are able to provide content which will encourage people to learn more about the topic, then you can find real success with this program. This is because you might find it easy to induce people to click the links around your web page.

3) Shopping engines - There are certain sites which help people shop smart by giving them the chance to compare various products and services. These sites actually make use of a pay per click affiliate program. These sites display the products available in the “natural” order as seemingly random. However, the site actually displays them according to who bid the highest.

Since it is part of human nature to think that the product on top of a list is always the best, the first product displayed always has the highest chance of being examined further. The company then pays the search engine for every click on the advertisement. A great thing about this type of pay per click affiliate program, though, is the fact that people can actually rearrange the search results according to their needs.

For more information on internet marketing, please visit:

http://www.thebiginternetmarketinggame.com/affiliatemarketing.html
http://thebiginternetmarketinggame.com
http://www.drnathaliefiset.com

Tags: General by admin
No Comments »

The most popular online advertising tool in market nowadays is Google AdWords. People who has something to offer in the form of products and services are diverting towards Google AdWords even if all of them are not getting the same return. Many people loose a lot of money either through fraud clicks or poor techniques adopted by them. Google adword is the top money making program and there are ways to use this program for free.

People loose a lot of money on Google AdWords but if they follow certain tips, this would give them a better CTR (click through rates) and help to generate more sales. In your Google AdWords posting Google allows you to put in a few sales punch lines.

As Google is the most used search engine in the world, every webmaster has the goal of getting listed in the top of Google results. All have their own ways to accomplish this objective. PPC (pay per click campaign) with Google AdWords is considered as the easiest way, no doubt it is expensive.

PPC campaigns are very useful to manage and optimize each individual ad. You can determine which ads are performing well and which are not. To monitor the ads you require constant monitoring of keywords and click thru rates. The other point to remember is the conversion ratio so that you can see how much money is spend by you in relation to the sales you are getting. There can be an instance where you had spent a lot of money in just a few minutes with no sales at all.

You need to follow certain tips for Google AdWords for successful advertising campaign. This can help to pick up your online sales and increase the rate of CTR (click through rate). Even through the task of posting a single Google adword campaign looks very easy still you need to follow the certain tips. These tips were generally introduced by Michael Cheney.

Always capitalize your ads

Generate killer headlines!

Do not bother to compete with others on expensive keywords

Concentrate on your ad phrases and study every possibility

Throw questions back to your potential buyers that would see your ad

Filter unnecessary target groups through the use of qualifiers in your ads

Do not waste money on sticking more than one keyword for each single ad

Learn from past mistakes and successes and built on them

Thus Google advertising can be fruitful if you follow the above guidelines carefully and optimally utilize your money through the use of AdWords and ppc campaigns.

Rajeev Guglani writes articles for SEO. He has vast exposure in writing for Web Promotions. He is working for NDDW. For Google Advertising, Google Marketing and Pay Per Click Management visit http://www.nddw.com

Tags: General by admin
No Comments »

Marketing your solution to a problem is a spiritual, even sacred process. Here’s why.

Typically a marketing/sales transaction is thought of as dollars-given for a product-delivered. And that’s the way most people experience it. Why? Because our commercial culture has never looked at it any more deeply than that.

It’s a simple process. I give you a product, you give me money, end of story.

And most marketers don’t experience themselves as motivated by anything more than money.

But there’s more - so much more.

Let’s begin by assuming you are a customer. Given that:

Bring to mind a time when you had a problem you couldn’t solve and you had to look for help. It doesn’t matter whether the problem was serious - maybe even life threatening - or just an irritation you needed to alleviate.

When you found the solution and accepted it from the marketer, there were at least two levels of exchange.

Level One - You paid for it and took it into your life. A dollars-given for solution-rendered exchange.

That’s the external expression of the event, the physical one, the obvious one, the one everybody knows about, the one most marketers and consumers believe to be the sum total of what takes place.

And when your problem is minor - no consequences attached - most of what happens happens at the external level.

Say you need gasoline. You have the money. The gas station is nearby. You stop, fill up, pay, and leave. No big deal - unless, of course, the cost of the gasoline is more than you can comfortably afford - but you need the gas to get to work so you have to buy it. Then the picture changes, because the consequences are serious, maybe even severe.

As the gravity of the consequences that flow from your need increases so does the depth of the exchange.

So, if you’re a soft sell marketer who prefers a more inclusive, emotionally connected, heart-based business relationship with your prospects and customers - you’re invited to register for a free series of 10 tele-calls previewing our “Bridging Heart and Marketing” Internet conference that takes place February 22, 23, 24 at the Westin Los Angeles Airport. We’ll be sharing our spiritual approach and the soft sell wisdom of world-class Internet marketers. Just click on http://www.bridgingheartandmarketing.com - and join us.

Tags: General by admin
No Comments »

Google page rank is determined by a number of factors:

SEO keywords
SEO content
SEO domain name
Originality of content
Number of links from external sites

Original Content

Having original content on your site is a no-brainer. It is the “why” that escapes many SEO web content developers. We have all seen the ads promising “150000 Adsense and SEO optimized pages”. If it were this easy, all of us would be multi-millionaires by now. The reality is, Googlebot applies a penalty for non-original content, no mater how SEO you might think the page is. Think about it - why does “Nike.com” come up number 1 when you type Nike into Google? You or I could probably write a better SEO page about Nike than Nike.com. In fact, Nike.com keyword density for “Nike” is 0%!!!

Links from External Sites

Google take into account the number of links you have from external sites. Each link is like a “vote” for your site. Before you go and sign up for a link exchange program, consider this, some links do not count, in fact, being a “link spammer” can kill your ranking, no matter how good your SEO.

There are ways to generate quality back links:

Create a blog on blogspot.com (a Google Site) and write about your web page - include properly formatted links
Join blogs on respected sites and comment on articles, putting your URL in your signature Write “press releases” when you update your site and post them on the free press release sites around the web
Take out classified ads in respected on-line newspapers
Make small donations to charity sites that keep a “Thank You” page and include your web site with your name
These are just some tips to compliment your SEO work to get a good Google ranking.

SEO for keywords and content is relatively easy. Choose your keyword. Write content around that keyword. Use an SEO optimizer program to make sure you have done it right.

Long gone are the days of writing unrelated content, and then typing “Britney Spears” 100 times at the end of the article. Today’s search engine spiders can spot the “Black Hat” SEO techniques a mile away, and your site can be banned for life.

Here are a few tips for SEO optimization:

Be focussed in your meta keywords - 1 to 3 SEO optimized keywords is enough
Put your keyword at the beginning of you page title tag.
Make sure you title tag is the first tag in the head section
Make sure your keyword appears in the alt tag for images and in link text, but no more than 3 times Put your keyword in bold
Put your keyword in the H1 section of your page, and H2 if you can
Have a keyword weigh in your article between 3-6% (higher is “keyword spamming”)
SEO for domain names
Going back to the Nike.com example from my “SEO for Google” article. Since the keyword weight is 0%, how does nike.com get to billing when you search for them? Easy, Google gives a rank weight to domain names.

Make sure your primary domain name reflects the main purpose of your site (domain SEO). This site, for example, is all about my desire to “retire with millions”. The site is subdivided in to many SEO optimized sub-domains each with a URL that denotes the sections. For example, all my SEO articles are in a sub-directory called ../seo.

Many articles have been written about Search Engine Optimization (SEO) for Google. Google is the largest search engine (for now) and getting your SEO right for the Googlebot can make your site top ten site getting millions of hits a day. On the other hand, poor SEO and your site may never be ranked and your campaigns for Adsence will never net you any real money. Even worse, bad SEO might mean that your cutting edge product is un-findable by your customers.

Martyn is a sucessful internet marketer and runs such blogs as:
http://affiliate-journey.blogspot.com (Affiliate Marketing tips)
http://computer-dating.blogspot.com (Computer Dating Reviews and links)
http://testoster-zone.blogspot.com (Fitness and workout site)

Tags: General by admin
No Comments »

In this article I would like to compare forum marketing with article marketing. Both are very good free ways to advertise your internet business. When you are starting out you are going to be limited for cash and these methods of free advertising are very important to get going. However, you need to be able to understand the key differences between the two methods to make the most out of them. Let us first examine the main method behind how forum marketing works. You need to find forums that are related to your niche market and post frequently to them. By including a signature if somebody likes your post they will click on your signature and click through to your website. Also do not spam as this will damage your credibility. Only make quality posts that will demonstrate that you are an expert.

In principal this does work. However, when I used this method of promotion I found that with some forums it was a real mission signing up. You first had to make a certain amount of posts before your forum signature with an external link was approved. On other sites I found that I had some difficulty adding my signature. You needed to use special code to get your url embedded in my signature. When I asked for help the administrator did not like my website and removed my signature.

I will never spam a website and I was judged before even doing anything. He basically did not like me having a squeeze page. I did succeed getting my signature approved on some high traffic forums. I frequently post to these and get reasonable amounts of traffic from them. It can be a pain to get going, but well worth the effort once you do.

On the other hand article marketing is much easier to get going. You basically only need to sign up with Ezine Articles as they are the leader. Write quality articles and submit them. However, the down side is that it is very time intensive. It will take a lot more time writing a good quality article compared to writing a good quality post. However, I personally feel that your articles will get you more exposure as they become viral.

Are you really interested in driving massive traffic to your website?

Are you really interested in driving massive traffic to your website?

Here’s the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

Tags: General by admin
No Comments »

Pay per Click (PPC) marketing can be the easiest way to drive traffic to your website. However, if done incorrectly it can drain your entire marketing budget. PPC marketing is more of an art than a science. It takes a lot of testing and optimizing to get your campaign profitable. Once it is profitable, you have to constantly be tweaking and optimizing to stay there. It is a never ending battle. However with a little guidance you will be well on you way to mastering PPC and generating quality targeted traffic your website needs to succeed.

Here are 5 PPC mistakes to avoid while you journey to internet success.

Combining Search and Content Networks

By default when you create a new campaign in Google Adwords, your ads will show up in Google’s search results and also in Google’s content network. Their content network is a huge network of third party websites which will display your ad on their site if it is related to the content on their website. This might sound fine, however most clicks from content sites are not very targeted, and have a low conversion rate. It is always good to turn off content targeting when you are first starting out. This will give your campaign a much better chance of succeeding. You can use Content Targeting, but put it in a separate campaign.

Not Enough Testing

In order to succeed with Adwords, you must test every aspect of your campaign. This means try different ads, test what time of day converts best, and also which days of the week product the highest click-through rates. Then target these areas. You must always be testing if you want your Adwords campaign to succeed. Also be sure to use conversion tracking. Knowing which keywords are producing the most conversions is very important.

Too Many Keywords in Each Ad Group

You should be using a large list of keywords when creating your Adwords Campaign. However don’t just put them into one ad group. You must create multiple ad groups with a small amount of related keywords in each. This allows you to target your ads for only that group of keywords. Using highly targeted groups will greatly increase your ads’ click-through rates.

Not Optimizing Landing Pages

Don’t just link each ad back to your homepage. Try to link to sub pages in your site which relate to your ads and keywords. Having landing pages which relate to the ads will greatly help your overall conversion rates. Also optimize these landing pages so that when someone clicks an ad to get to your site, it is easy for them to find they are looking for.

Using Too Broad of Keywords

When first starting out, use exact match for your keywords. This means that your ad will only show up when someone types in exactly the keyword you are targeting. This will enable you to maintain a higher click-through rate and reduce your Adwords costs from wasted clicks on terms you really didn’t want to target.

With some testing and optimization along with avoiding these 5 Adwords mistakes, your PPC campaign will be profitable in no time.

About the Author: Brennan Heyde is an e-commerce consultant working in San Diego, Ca. He specializes in online marketing, SEO for e-commerce, and Miva Merchant. Visit his website at MVC Madness

Tags: General by admin
No Comments »

Pay-per-click (PPC) advertising is based on the concept you bid on keywords and you pay only when people click on your website using the keyword. This is considered the most cost-effective form of advertising. On the surface this idea makes sense. But does it? Despite the hype, I believe PPC doesn’t work for most people. Here’s why.

Let’s check the numbers. The conversion rate is the number of sales divided by the number of clicks. The average conversion rate for most websites is between .5% and 1%. So let’s take .75% as our conversion rate. This means that you need approximately 133 visitors per sale. Most PPC companies charge a minimum bid of 10 cents per keyword. To be seen more often you must pay a higher amount.

So let’s take 15 cents as our average bid. You also have to take click fraud into account. According, to Click Forensics, an Austin, Texas-based click-fraud auditing firm, found that the click fraud rate for search engine ad networks alone, including Google AdSense and Yahoo! Publisher Network, is a whopping 28.3 percent. According to this data, nearly one out of every three clicks on a Google or Yahoo ad is fraudulent!

Search engines, like Yahoo! And Google, underestimate click fraud for obvious reasons. People want to avoid anything with high fraud attached to it. Also, admitting fraud means less money comes in from new customers and more money paid to current and past defrauded customers.

Now let’s do the math to determine if PPC is right for you. Let’s say that 1,000 visitors click on your site. Here’s the formula:

Whether the clicks are fraudulent or not, you still have to pay for them. Therefore, if you get 5.4 conversions per $150 in pay per click advertising ($150/5.4 conversions), this means that you have to make approximately $28 profit per sale to justify your PPC spending. This means that if you’re selling something for $20, PPC is not for you. If you’re selling something for $50 but it costs you $35 to make it, PPC is not for you. PPC only works if you can make a high profit per sale.

Based on these calculations, if you want to make PPC worth it, you have to either raise your conversion rate (which will increase the number of conversions) or lower your bid per click. The number of clicks is irrelevant. We are often told that using better, more defined keywords helps. This is debatable because most clickers won’t buy from you right away.

When you read articles, magazines and websites it is almost universally professed that PPC advertising is the most cost-effective form of advertising. It makes perfectly logical sense. But upon further review, they don’t take into account conversion rates and click fraud. I don’t know if it’s on purpose or not, but I do know that you must take these two things into account. Even if your website looks and is great, most clickers won’t buy from you right away, anyway. So, when you consider that on average 28% of your advertising dollars are wasted due to fraud and that over 99% of your remaining 72% of your advertising dollars leads to no sales, this means that whatever sales you make have to count! And if the ones that buy don’t make you a significant profit, then PPC advertising is not cost-effective for you. And for most, this is true.

Anthony Quiñones is the author of BRAND IT … And Make It So!: 30 Keys To Turn Your Idea Into A Powerful Brand. He is currently writing his second book to be published later this year. He will write a third book to be published in early 2009. Anthony has been featured in publications and he has been a guest on numerous radio talk shows and has written monthly columns for various websites. For more information, visit http://www.branditandmakeitso.com

Tags: General by admin
No Comments »