RomaGeber Blog

SEO, or Search Engine Optimization, is something that many webmasters are now obsessing over. Many web site owners are spending countless hours tweaking and modifying their web sites, adding keyword rich content, and spending hours obtaining back links, so that their site will rank higher in search engines. It is true that over 90% of all web surfers use search engines to visit sites on a regular basis, but should web masters and web site designers build and tweak sites for search engines, or for their visitors?

The answer to this question is that when you build a web site, you are not targeting web search engine crawlers, you are targeting people and human visitors. Hence, you should build a web site for humans, not search engines. The whole purpose to create a web site is so that you can get traffic. Without traffic, a web site is worthless. No matter how many features and how functional your site is, without traffic, your design and functionality do not matter. Although search engines can help bring in traffic, web sites that are designed for search engines, are often not designed for human visitors and all the traffic that your web site gets will be worthless. Visitors will visit and then soon leave your web site and not return again. Return visitors are critical for the success of any web site.

One good example of optimizing for search engines purely is some webmasters tend to stuff tons of keywords into the Meta-Tags; this is a very bad practice and will get the site blacklisted. Moreover, this black hat technique does not benefit the users.

Hence, when building a web site, one should build it for human visitors. If you have articles that are too keyword dense, the quality of the writing will not be as high as it should, and quite frankly, many of your visitors will be annoyed if you keep using words such as “mesothelioma” or “home insurance loan” to get your web site high in the search rankings for these terms. They will leave your web site and most likely not return. If you create a web site where content is created for people to read and is well written, chances are you will get many return visitors who like the quality of the content you provide and come back frequently to read any new content you may have added. The more people that visit and link to your web site, the more popular it well become and naturally, it will be ranked higher in search engines.

Also, rather than spending hours building links for SEO purposes, that time could be better spent on adding features to your web site which would prompt more people to return to your site and stay at your web site for a longer period of time.

In conclusion, although spending lot of time on SEO and increasing your search engine rankings in the short run, the visitors you get from your SEO efforts will not be valuable as chances are they will not visit again. If you build your web sites for people, your traffic will grow and search engine rankings will rise naturally. Hence, the best way to build a successful web site is to build for people and allow your web site to naturally move up search engine rankings.

KC is a SEO consultant with several years of related experiences. His advice has helped several Webmasters to increase their SERP. KC is also the founder of USESEO.COM, a site that offers free SEO techniques.

Tags: General by admin
No Comments »

So you found the keywords that are cost-effective for your ad and will attract targeted prospects, but for some reason your ad won’t show on the first search page or no one is clicking on it. Media consultant Daniel Rause explains, “Your ad not showing on the first page may not be a product of your low bids. It may simply be a product of lack of clicks, and lack of clicks may be a product of poor copy writing.”

If you are using Google AdWords or something analogous it is important to realize that the system awards ads that are clicked on more often because Google makes more money off of the advertiser whose ads get more clicks. So essentially, if an ad gets more clicks then its advertiser gets to bid less and still have a prominent position for his ad. With this in mind, one would do well to write his ad in a manner that is most likely to get targeted clicks. Why would one post an ad for any other reason anyway?

On writing effective ads, Rause points out, “Since there is limited space for any pay-per-click ad, the goal should not be to sell your product. Rather, the goal should be to get a prospect to your site, and your site is where you do the selling. I have found that a wonderful way to do this is to ask a question that the prospect is asking on my title line, answer the question on the first line, and then explain how my site will get the prospect what they desire on my final line using an open thought.”

“For example,” Rause explains, “When I wanted people to come to my business opportunity site, I first had to consider what an interested prospect would be searching for. I decided my prospect would likely be searching for a way out of the doldrums of wages and standardized 8-hour days with little opportunity to save some of their meager salaries, but this was all too much to use as a title. I finally whittled the concept down to the necessity for financial freedom, specifically “financial freedom” because the phrase contained a flowing alliteration. Thus, for my title I ask the question, ‘Want Financial Freedom?’ Since my prospect will be asking much the same question their eye is drawn to my ad.”

“Next, to keep their attention, I answer their question in my first line, emphasized with my only allowed exclamation point, ‘Yes, You can get the cash you Need!’ (Notice the capitalization of ‘need’ for further emphasis.) I am telling my prospect that I have the answer to their specific question, but now they want to know how, so in my final line I explain how my site has the answer. I tell them the method for which I can get them what they desire, but I intentionally leave my explanation vague and trail off, driving them to my site to find out more, ‘Serious Work at Home Opportunity…’”

Rause points out that using this technique, coupled with the keyword techniques explained in Part 1 of this series, his ads have a consistently efficient click-through-rate that allows him to keep his bids low and his ads on the first page of his prospect’s searches.

Rause summarizes, “Ask what the prospect is asking, answer his question, then tell him how your site will help him realize his desires. Get them to your site with your ad, then give them the pitch when they get there.”

For more, check out: http://www.GoodLifeUnlimited.com

Tags: General by admin
No Comments »

Many people spend obscene amounts of cash on pay per click marketing such as Google Adwords and lose a ton of money doing it. This is because they are using traditional tactics. While these tactics do work for some, most fail at it. How do you change this paradigm? This article reveals a simple Adwords system that most people don’t know about.

When you create a new Adwords campaign, you are given the choice between creating a keyword-targeted campaign or a site-targeted campaign. Most people choose the first choice, which has the ads showing on the search engine’s results page. However, the second choice, the placement-targeted campaign, is what we are going to be discussing.

A placement-targeted campaign allows you to target your ads on sites which have Google Adsense ads on them. In other words, it’s like the Content Network option, only you have the choice to now target your ads to which site you want them to display on.

So what I want you to do now is to pick a keyword which you know receives a lot of searches. Find the top 3 sites for that keyword, and see if they display Adsense ads. Are they prominent on the page? If they are, that’s good news. You can target your ads to display there.

The benefits of these are immense. You can literally pay only $0.01 per click compared to the astronomical costs from normal pay per click advertising! This is because placement targeting works by CPM (cost per thousand impressions), which you means you get to site the price for every thousand impressions your ad receives. If you get a good click through rate for your ads, this can be a great traffic generator.

Fabian Tan is the author of the free 51-Page Report:

“Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!”

Head over to http://www.MurderYourJob.com to get your free copy now before it’s gone!

Tags: General by admin
No Comments »

There are five main methods for a company to host a website: in-house, co-location, shared, dedicated and ‘dedicated and managed’. The choice regarding which method will be used depends upon the technical skills of the in-house staff and the requirements of the business.

Hosting Options: The in-house solution involves the company itself purchasing all necessary software and hardware together with the leasing of a high speed internet connection. One of the main considerations of in-house hosting is that the company is required to employ system administrators to maintain all aspects of running the site such as; security, monitoring site responsiveness, reliability and backups. The costs involved in running an in house server are considerable. The largest cost by far is the expense of employing trained and experienced personnel to deal with all aspects of running the server.

Co-location allows companies to locate their server hardware in a location owned by the hosting company. The hosting company provides the bandwidth, an IP address and the electrical power to the server. The advantages of co-location include; a low cost for the bandwidth provided, control over what hardware is used and a UPS in the form of independent generators. Disadvantages include not having immediate physical access to the hardware and the difficulties associated with finding a provider that offers this service which is local to the business.

One common method of hosting a web site is through a shared web server provided by a hosting company. Multiple web sites from various companies are located on one server with the hardware resources and internet connection being shared between all sites. Shared web server services are only suitable for sites which generate a small amount of traffic and are available at a fairly low cost. The main drawbacks are; limitations on bandwidth, no control over the operating system software and security breaches on another site which is hosted on the same server could affect the site.

The term dedicated web-server refers to the rental and exclusive use of a computer that includes a Web server, related software, and connection to the Internet, housed in the Web hosting company’s premises. With the dedicated approach a server is leased from a hosting company which is responsible for maintaining the hardware and internet connection while the company that owns the web site has unlimited access to the operating system, software applications, and database applications through the ‘control panel’ provided by the hosting company. Upon further investigation, dedicated hosting companies - such as Donhost Ltd - often supply the server with the necessary software and employ technicians to take care of configuration, security updates and provide advice. Dedicated hosting can cost from around £1,000 to £5,000 per year depending on the requirements of the web site. Most dedicated web hosting companies now offer servers with a pre-installed operating system and server/security software in addition to offering some level of technical support and backup procedures.

There is usually a need to use a dedicated web server when the use of a web site produces a considerable amount of traffic. The main advantages of using a dedicated server are a high level of reliability, a high bandwidth and efficient user response times.

‘Dedicated and Managed Hosting’ refers to a service similar to the dedicated web-server approach with the added advantage of being able to choose from a variety of technical services from the hosting company such as; monitoring, advice, administration, support, security, updates and upgrades, testing and troubleshooting.

In conclusion the main factors surrounding the choice between the various hosting methods are cost, in-house expertise, expected bandwidth/traffic and the level of service. Sites with highly sensitive information, high volume, or special software requirements will probably need a dedicated server.

The author of this article works for Modern Artz; an ecommerce website selling affordable decorative modern Abstract Art, and for all of your interior design needs in Swansea and the South Wales area Swansea Interior Designer.

Tags: General by admin
No Comments »