RomaGeber Blog

There a lot of benefits in having a website and one of it is having your products or services to be known to your target market or even the global market. But what are the chances that your page will be visited by your target markets if competition is an issue? With the technology that we have today, it seems that everything is already possible. Currently, a lot of web owners are aiming to be at the top of page ranking of a certain search engines, why is that so? When users search for a certain keyword there are a lot of list of pages as result, and if your page is on the higher rank there is a great possibility that the user will click on it and visit the page.

To increase the visibility of a certain page, web developers are currently into Search Engine Marketing - it is a form of online marketing that enable a certain page to be promoted by increasing their visibility in the search engine results page. There are several methods that are being used today, but the most popular is the search engine optimization wherein there are certain keyword embedded on the codes of the page that will improve and make the page more visible when these certain keywords are being searched and this is a very effective method. There are also paid purchase services that will make your website more visible on the result page of certain search engine like Paid Placement and Paid Inclusion.

Having an effective search engine marketing is great chance to be ahead with your competitors. Having your page to be listed on the top of the search results. There a lot of companies or pages over the web that offers products and services as you do, but search engine marketing is one way of being ahead of them.

Benefits of Search Engine Marketing:

Number one way of getting people into your page
A lot of people use search engines
A lot of page, millions of searches
More effective than ad banners or other forms of online marketing
Opportunity if competitors don’t use the same strategy

Novem Harder is a writer for AgentOfValue.com, a web master staffing company that provides online marketing services.

She enjoys reading books and magazines, listening to music and writing her journal.

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It�??s hard to escape the hype surrounding blogs these days. Blogs are often used as diaries where people write about their daily happenings, or comment about popular news in the world. There are also niche blogs which provide information targeted to a sub-niche. However, blogs can also be used as a tool for multiple sources of income. This article will discuss the ways to create income from blogs and how to maximize it.

The first thing you need to do before setting up a blog is to find a niche. This can be a broad topic like golf or gardening, or it can be a sub-niche like golf swing tips or gardening techniques. Usually it�??s best to target a sub-niche where you can more easily dominate the market and create a loyal readership.

Next, you need to decide on what income streams you want to implement on your blog. These income streams include Amazon, Clickbank, Adsense and a mailing list. You should implement 2-3 of those income strategies on your blog to maximize your earnings. Any more than that and you may confuse your visitor.

Amazon and Clickbank affliate links are something you definitely want to use in your blog. Affiliate links are simply links which you refer to a visitor, and if they buy a product from your link, you will be paid a commission.

Adsense, the Google advertising program, is a way of displaying relevant ads to your visitors. You will get paid for every click-through you receive from your visitors. These can range from a few cents to even a few dollars.

Lastly, you�??d want to build a mailing list. You can then follow-up with your list with relevant affiliate product offers and information about the topic. This allows you to build a relationship with your readers and increase your profits. The way this is done is by using an autoresponder like Aweber or Get Response.

You see, a blog can be as profitable as you want it to be. Treat it as a business, and your readers will take you seriously..

Fabian Tan is the author of the free 51-Page Report:

“Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!”

Head over to http://www.MurderYourJob.com to get your free copy now before it’s gone!

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So you want to optimize your website for search engines and make it more Search Engine “Friendly”. There are many webmasters who focus on on-page search engine optimization. After all, this technique is considered as their first “bait” for their targeted Internet users. However, you should realize that your on-page optimization efforts will never be enough. You need to make sure that even if you are not doing any optimization, you are still boosting your page rank and driving traffic in your website. So you will need to do some off-page optimization techniques to compliment your on-page SEO. What this means is that you should focus your efforts off your website and onto other areas so that your website will look “good” to search engines. Let’s see how this can be done easily.

When it comes to off-page optimization, there’s one excellent strategy that you need to follow. That is inbound linking from top quality sites. What this means is that you need to get other top quality websites to link to your website. Here are some tips on how you can generate links coming into your website from other websites.

1. Do some article marketing. Content is indeed considered to be king in the World Wide Web. After all, the very reason why Internet users visit websites is because they’re looking for quality and fresh information. You can make use of your content to drive traffic into your website and increase your inbound links. A good way to go about doing this is to add text links to your website in the body of your articles using your targeted keywords. You can better your chances of appearing in search engine results because of this technique. Of course, you can also link back to your website through your resource box found of your articles. You can also submit some articles in ezines. This way, your articles can be picked up by publishers and placed in their webpages-with your website’s links in them, that use your main keywords as link titles.

2. Build a blog. Weblogs today are gaining notoriety among SEO professionals. For one, they are very easy to update. Second, you don’t have to sound so professional with this tool. Even the most unsavy beginner can use blogs to their advantage. Most of all, you can generate excellent inbound links. Blogs are very search engine friendly as well. This means that they can easily get indexed in search engines. You can link your blog back into your website, and you can watch your page rank increase. If you’re doing well with your blogs, you can also find numerous requests from other bloggers to link to you. As long as your links are found in their blogs, you will still be generating traffic and excellent PR without having to do much on your on-page efforts.

3. Participate in forums. Forums are a very good way to talk with other webmasters and exchange links. What’s more, you can generate inbound links from message boards. You do this by simply adding a link to your website in your profile, or you can add a URL in your signature file. The more posts you make the more links you’ll get back. Make sure that you do not spam message boards or forums though. You’ll quickly find that you’ll be kicked out of those places if your posts look like spam.

There you go. By using those simple off page SEO techniques you can do your website a lot of good and make it more Search Engine Friendly

Khemal Dole owns and operates http://www.PaychecksDirect.com which offers a FREE Work At Home Beginner’s Course that teachers beginners how to earn at least $500 a month from home. Visit http://www.PaychecksDirect.com and see for yourself why his course is one of the BEST for Work At Home Beginners.

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Search engine optimization (Search engine Positioning) is something that no company that keeps an online presence can afford to ignore. The internet is difficult, if not entirely impossible to navigate without the use of a search engine like Google, Yahoo, MSN, etc. and when you think about all the traffic that filters through Google on a daily basis, its obvious that search engine optimization can serve as an enormous benefit to business that draw some or all of their customers through their web pages.

Through SEO, you will take advantage of the people who are coming through search engines like Google. The goal is to ensure that the link to your site is as close to the top of the list of natural search results as possible when words relating to their business are searched. Because more than fifty percent of all purchases online are preceded by the use of a search engine and because people seldom tend to look below the first two or three pages of results of their search, it can be seen that optimization is an important part of getting the web traffic that you need.

It is true that algorithm changes of search engines sometimes results of a website loses it’s position in the search engine ranking, but it can be corrected usually with tweaking of the web site. Just as you service your cars or other equipments, from time to time your web pages have to be serviced and tweaked. If your site is building on sound principles and offers useful content, then it should be able to weather the changes in search engine algorithms.

If your website is an important part of your business plan, then you should take a look at your visitors statistics of your website, take a look at your competitor and do whatever you can to improve your website so that it achieves higher rankings in search engine queries for your most important keywords and keyword phrases. If this is going to cost you some money to do, then do not worry about it, you will get that money back from the new customers who will find you when your site become more visible in the search engines Through your important keywords and key phrases.

John A Franklin is An Expert SEO Consultant. He has written many articles on Search engine optimization. For more information on SEO please visit Affordable SEO Services

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Web hosting is an invaluable tool for both business and personal use. Hosts allow you to use their servers to house your website(s). The web host may also offer tools and utilities to help your site stay operational and interactive. However, you ask yourself, what host is suitable for my website or business? Is this host beyond my budget requirements? What tools do they offer? What does my website need?

Before You Decide

You must determine the needs of your site. Consider how many pages your site is. Also, Make sure you have all of the products you are going to offer to potential customers set up on the site. This will determine how much space is needed for your website. When you are searching for a host, you may want to look at each site carefully and consider what they are offering. Once you have narrowed your search to say, ten (10) web hosts contact them and relay your website’s needs to them. Ask about their up-time percentage. Make sure they have a high rate such as, 99.9%. There is nothing worse than a server going down while your site is involved in a transaction.

Consider Your Budget

If the web host offers their plans on a yearly basis, make sure you are ready to pay the fees they ask for. Be sure to calculate the cost for each site. Carefully compare each web host’s service accordingly. Make sure you ask the web host about pricing. Make sure you ask about their money back guarantee. Even if it is displayed on their website, it is always vital to make sure. What they say in email, phone conversation and live chat, must be in harmony with what is displayed on their site. Navigate the provider’s website for their frequently asked questions. Check for the tools they offer like control panel, Elefante (script Installer), Site Builders, Email (if needed), scripts etc. If there is something you do not understand on their site, ask as many questions as possible. The answer of the host gives you will dictate whether you should consider them or not.

Where to find a web host

There are many website where you can find web hosts that offer what your site needs. Consider these options below to start. The websites below will help you begin your search.

Forums:

http://www.hosthideout.com/

Go to the offers section of each forum. There you will find a good start to your search. When considering these resources, ask about the popularity and services of a particular web host. Word of mouth is bet when a customer has used the services of the web host. Each person may tell you whether to avoid that particular host or not. Also, when browsing the forums, look at the participation of the web hosts themselves. Pay attention to how they respond of each member. Why not ask them a few tough questions? Test the waters a bit.

Directories:

http://www.hostingcatalog.com/

http://whreviews.com/

In conclusion, a business must consider what the site needs before choosing a web host. Also, you need a set a budget in order to price each host. Navigate each site for customer service; frequently asked questions, site reviews and money back policies. We wish the best in your web host search.

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Its amazing to think that kids in high school are making thousands of dollars every month with Adsense.

Not just kids but housewives, retirees, mom and dads, who are just staying at home and have never made a dime on the internet have created full-time incomes by simply placing Adsense ads on their web site or blog.

These are just some of the �??super Adsense earners�?�. You have possibly read their stories as they are among the few who are on their way to making millions just by using Adsense on their websites.

Anyone, any age and gender can become successful at earning an income using Adsense as long as they set it up right they can’t go wrong. How does one go about this Internet advertising?

Writing articles for Adsense is a great way to do it. Using the right keywords in your articles and having Google ads on a certain site has become the most profitable way of marketing that anybody can get into. You don’t need experience or some high education. If you are not using this strategy, there is a good chance you are losing thousands of potential adsense dollars.

This is one of the many reasons why writing original quality articles is now the latest in marketing buzz. Article writing is a really powerful tool to a successful web site and richer individuals. Many internet marketing professionals are already aware of the value of an original quality content and how using keywords can drive targeted traffic into their sites from the search engines.

So why don�??t all these web site owners write and submit their own articles if that is what is important?

The main reason is that it takes time. Time to write articles, submit them and get targeted traffic to their websites. That is why many website owners will outsource the article writing and have someone else write their good quality but unique work.

Did you enjoy writing when you were at school. If so then you already have an advantage over a lot of internet marketers that want to make money online and work from home.

With the boom in the Adsense market comes the need for sites to want fresh, quality and original keyword rich content. This way, web site owners can have a steady supply of articles with the proper keywords that they relate to their site contents. The result of this is seen in the sites page rank when indexed by the search engines. Which, in turn, gets more Adsense ads to show above, below or next to the article on their website with targeted traffic.

What do people have to do?

Write quality and original content, keyword or phrase rich articles with links to your website in the resource box. Then build a website or web page with targeted keyword or phrase rich original content for the targeted traffic that originates from the articles you wrote. Finally, you will have a Google Adsense ads that are targeted to your keyword or phrase rich original content site where visitors will get to visit when they come looking for information.

A win-win situation if you think more about it. A favor for persons looking for quality content and information. For the persons writing the original content articles. And the person with the quality original content rich website. Of course, the search engines and its advertisers are getting targeted traffic and sales but so what? As long as you are getting something in your favor, it does not really matter what the others are getting for themselves.

So who else wants to start earning money with Adsense. You. Everyone. Anybody. Internet marketing has many opportunities wide open for this people. Writing articles and using Adsense for your kind of internet marketing strategy is one sure way of getting a piece of that action and cash.

Better not be left behind the many making millions already.

Sheryl Polomka is the author of Income With Adsense. The ebook that reveals the real adsense secrets. The missing step that is vital to having a successful adsense website.

Visit Income With Adsense at http://www.incomewithadsense.com

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One of the big debates when you start your home internet business is whether you should learn how to do SEO for your site yourself or hire a professional. There are advantages and disadvantages to both methods. In this article I would like to compare both situations.

If you are just starting out there probably is a very big chance that you do not have that much money to invest. Usually a professional company will charge in the region of at least $2000 a month. If you do not have this money to spend then your budget will force you to do this yourself. However, if you are starting with a fairly large budget and you have a very good idea with a lot of your own products to sell then this may be a good idea. Just make sure that you choose a reputable company. It will save you a lot of time if you do not have to do this yourself.

One of the big advantages of learning this is that you can build as many websites as you like without having to pay extra for additional optimization charges. Basically, you can build your own virtual real estate online. Look for profitable niche markets and then create your web site yourself. You can use a combination of affiliate links, Google Adsense advertising or create your own products.

However, one of the disadvantages is that you need to keep pace of the developments in the industry. What works today may not work in the future. This will require a massive investment of your time and interest. You can follow white hat strategies which will ensure your long term success like building a quality web site that people will want to link to. However, if you hit a problem like say for example you have a dynamic web site using a scripting language and all of the sudden your site gets dropped from the search engines you will be alone and struggle to get your rankings back if you do not know what to do.

I have briefly looked at the two paths that you can follow, however your decision will most likely be made by how much time and capital that you have to invest in your business.

Are you really interested in driving massive traffic to your website?

Here’s the answer:

Secrets Of Article Marketing - Download your free ebook now.

Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

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Virtually every business owner in the world makes this mistake. They consider their advertising a business expense, after all, it goes in the expense column on their profit and loss statement. Understand this, advertising is an investment in your business, and like any investment you need to know what return you are getting, how else can you decide if it is a good investment or not.

Most business owners advertise when their sales are down, or they just run the same add every week, giving no thought to whether it is helping their bottom line or not, before you place your next set of adds consider the example below.

My friend Alex and his wife Judy own a fish and chip shop. They were having financial trouble so I asked if I could help, and this is what happened. Alex was advertising in two local papers, the adds cost him $400 per week, so I asked him to start testing how effective the adds were. For one week Alex asked every single customer, where they heard about his store.

At the end of the week he found that only 25 people had responded to the newspaper adds. Each of these new customers, had an acquisition cost of $16. ($400 / 25 New Customers)

Then we counted up the amount of all the sales Alex had made in that week, and divided it by the total number of transactions. It worked out that on average, people were spending $8.50 each time they visited his shop.

So Alex was paying $16 for each new customer and they were only spending $8.50, he was making a loss of $7.50 on every new customer that he was getting.

Note: To be able to consider your marketing successful, your acquisition cost has to be lower than the average amount a new customer will spend with you.

To help rectify the problem Alex was having, we decided to change his headline, and his offer. I asked Alex how much he sold a scoop of chips for, he said $1.50, and how much does it cost you, only $0.50c he said.

Alex had a product that every person who was buying fish and chips would want, and it had a very low hard dollar cost. So I told Alex, great, were going to start giving them away.

Give them away, are you nuts, I will have hundreds of people flocking to my shop. Great, I replied, thats what you are in business for isnt it.

The next week, instead of his usual add, Cromwell Corner Fish & Chips, we used a coupon design that said, Free Scoop of Chips. The result was amazing, at the end of the week we had a total of 332 coupons.

His adds still cost him $400, and he also had to pay for 332 scoops of chips at $0.50c each, a total of $166. His advertising for the week now cost him a total of $566 but each of his new customers only cost him $1.70, and they spent on average $7.00 ($1.50 less because of the free chips). Alex now knows when he spends $566 on advertising he gets $2324 back. What do you think Alex does every time he comes across a spare $566.

Understanding Hard Dollar and Soft Dollar Costs

Hard Dollar is the physical cost to your business, eg each scoop of chips that Alex cooks takes 50c out of his pocket.

Soft Dollar, is the perceived amount, or the amount you sell a product for, eg, each scoop of chips has a perceived value of $1.50

When you are developing your headlines or trying to come up with an offer to excite your clients, try and find things with a high Soft Dollar value and a low Hard Dollar Cost. A really good example is giving away a free consultation, because often the hard dollar cost is nothing. If you dont do consultations, start, even if only for advertising purposes.

Think what response a hair dresser would get if her add said, Free Bottle of XYZ Shampoo and Conditioner worth $25 when you get your hair cut and colored at Sallies Hair dressing salon.

Two things are likely to happen, firstly, she will attract new customers because she has a great offer, secondly, it encourages current and new customers to get a color as well as a cut which increases the average sale amount. The really key thing here is the Hard Dollar cost, Sally should be getting the Shampoo and Conditioner from XYZ for free or at a heavily discounted price because of the free advertising she is doing for them, and because it might switch people from other brands to their brand.

If you don’t have a product with a low Hard Dollar Cost, negotiate with your suppliers, think of the benefits for them, not just the benefits for you.

Sally knows that she can only cut 10 peoples hair per day, and if the offer is only valid for one week, then she knows how many free bottles she needs to negotiate. If she cant get all the free bottles that she needs, she could change the offer so its only valid on Tuesdays and Wednesdays because they are her slow days and she always has heaps of free appointments, this means she needs a lot less free bottles of shampoo and conditioner.

Steven Dunedin
Walk Off With Your Competitors Money

Steven is 27 years old and is self retired after being involved in business since he was 17 years old. Steven is currently developing the info-sets available for purchase from http://www.walkoffwithyourcompetitorsmoney.com

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As Google Adwords and Google Adsense becomes more mainstream, the rate of fraud from self-clicking (commonly called Google-bation), and click-draining (clicking on competitors ads), will increase exponentially.

The problem is that the electronic antichrist has an obvious conflict of interest in eliminating fraud. Like most web site owners running Google Adsense, you probably are tempted to just “test” ads to make sure all the html you have embedded on your site is working.

In some markets these little “tests” can reward the web site owner over $20 per click. Drugs, bank loans and obesity cures pay pretty well I’m told.

And if you only test one click per day, that’s $140 per week. You and Google share the booty and if the pain is spread across multiple Adwords advertisers. Who is to know? What are the chances of being caught?

The super-paranoid defrauders who do their research will probably discover the joys of anonymous proxy servers. With these little beauties you can click on your ads all day long. An iPod by lunchtime, a new Xbox 360 by dinner - the money and the buzz of ripping off the electronic antichrist becomes addictive.

And for the truly entrepreneurial why not hire some click-workers in a low-wage country?

Some enterprising click-workers roam from Internet cafe to Internet cafe in large third world cities with lists of web sites in their hands. They may use up to 15 different cafes per day in an effort to show the Google database different IP addresses.

Their full time job is to click on Adsense ads on specific web sites. They get 10 - 20 cents per click - substantial and pretty easy money for them. The Adsense publisher and Google get much more, and the poor old Adwords advertiser foots the bill.

And on the flip-side if you want to drain away your competitors advertising budget the technology is just click away.

It’s 8:30. You’ve just arrived at work. You unlock your PC and open your browser - Firefox of course.

Taking your first slurp of coffee you go to Google and search on a keyword phrase for your industry. At top and right of page you see your competitor’s ads.

You put your coffee down.

Click, click, click, click (center-button tab browsing is the best thing since the web browser). There goes $120 of your competitors advertising budget. Google is $120 richer.

You do this every day … $28,800 per year of your competitor’s advertising budget blown on your coffees.

The phone rings. It’s that boring client from Sydney. While you listen to her tales of woe on the phone you search on a term that may be related to her business.

Bingo! There they are. Click, refresh, click, refresh. That call just cost her $30.

You see the Google business model doesn’t take into account human nature. Some people are greedy, rude, arrogant and nasty. Correction, a lot of people are greedy, rude, arrogant and nasty, especially if cash is involved.

Google has got away with it for so long (2-3 years), because the same sort of people ain’t that tech-savvy. There were a few exceptions of course, but they were lost in the white noise.

Not now. As Google Adwords and Adsense becomes mainstream the rates of Google-bation and click-draining will increase.

This year watch out for the growth pay-per-action and pay-per-sale. The affiliate marketers have it right.

John Hacking is Product Manager for Search Tempo, a Brisbane based search engine optimization and marketing firm that specializes in helping small businesses get found on the Internet.

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Small business marketing is not like taking a family vacation.

Did anybody take a family vacation this summer? Do you have children of your own, or do you remember what it was like when you were a kid taking a trip somewhere?

I can still remember the family vacations as a youngster growing up. Our famous treks across America in the family station wagon or the rented RV, when the station wagon became impractical. Now with my own family we’ve taken some similar but generally smaller scale trips.

It seems like one of the most asked questions from a child - “Are we there yet?” Or the other favorite is, “How much longer?” Even families that fly to their vacation destination I’m sure can relate.

What does this have to do with marketing?

I think sometimes (maybe many times) service business owners can become like that child in regards to their marketing. Are we there yet? How much longer?

You work on a web site, or a brochure, or go to networking events and send out letters. Then you wonder when you’re going to start getting results. When does the fun start? You know, the fun — when prospects start calling and others refer and send business your way.

And much like the family vacation, continual asking of are we there yet or how much longer often leads to unplanned stops or detours. You stop to work on other things because there is so much to do and it’s sometimes hard to see how this marketing is going to work.

Marketing shouldn’t start and stop.

Most people say they understand, even if their actions say differently, that marketing is an ongoing activity. Marketing isn’t like a vacation where you have a final destination and then you stop traveling because you’re there.

Unfortunately, many small businesses get frustrated or burned out when they work on their marketing. They want to know, “how long this is going to take”. Are we there yet?

And far too many times, they abandon their marketing “campaign” because it wasn’t getting them results and taking them where they wanted to go. But even worse than that, many times the “are we there yet” mentality didn’t even let them finish planning or put the idea into action.

Eventually they start planning, or maybe just take off on, another marketing trip. Once again, they start wondering how much longer it will be. Are we there yet?

Marketing needs to be an ongoing, lifelong kind of journey for your business. It takes regular and consistent effort to keep your pipeline full of good, high-quality leads and to keep moving your prospects forward until they become paying clients. That means continuously marketing even when you have clients you’re busy working with.

Keep Moving On.

The question “are we there yet?” needs to become “how do we keep going?” Yes, you do need to monitor results so you can assess how well things are working to get you where you want to go. When your measurements show you that something is working, keep doing it. In fact, do more of it.

But you can also keep striving to reach new heights as well. How can you continuously improve even the things that are working to get even better, more consistent results?

If you continue to ask the question, “Are we there yet?” you might just stall out on your journey. You see, eventually you’ll discover some marketing strategies that will start to attract attention and generate the response you’ve been hoping for. It might seem like in fact, “you are there” and so you put the marketing on cruise control.

How to keep moving forward.

When you find yourself asking this most asked question, consider any or all of the following ideas to keep you continuously moving forward.

Study up on marketing. There is no shortage of resources out there. You need to find them and begin consuming them. There are lots of books available on the subject. Look for the ones that offer proven, hands-on strategies and tactics. Remember, one or two good ideas now and then could make a significant difference to your business.

Form or join a “think tank” or mastermind group. Find a group of people who care just as much about your success as you do, just as you’ll care about their success. This is not a group of friends who will simply stroke your ego. Look for an honest group who will ask the tough questions and demand accountability from each other while supporting each others’ efforts.

Attend talks and workshops. If you go and participate fully, you’ll often get just as much from the other participants as you will from the session itself.

Get hands-on assistance. Working with a coach or marketing consultant who can help you focus, set goals, prioritize, create action plans and help hold you accountable could be an invaluable experience for your business.

Support from outside resources like this can help you shift from a mindset of “are we there yet” to a mindset of “how can we keep going.” They’ll help you continue to see possibilities beyond where things currently stand in your business.

(c) - Kevin Dervin, KPD Marketing

About the Author:

Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit http://www.proven-small-business-marketing-solutions.com for more great marketing information you can put to use in growing your business today.

Find Kevin’s Kansas City based KPD Marketing practice at http://www.ABCDgrowth.com and subscribe to his free ezine called ABCD Grow.

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