Split Test To Success - Why It Is Essential
Split testing is an essential component of all affiliate marketing and if you don’t do it you have no idea what really works and what doesn’t Soft Pretzel Nutrition Facts your work.
Only one thing really decides whether an ad or a landing page works - and that is results. The market decides what is likes and what it does not. Some people are tuned into Moveable Closet Storage Solutions market more than others but the market always decides.
If you don’t split test, you are hoping you are in tune with the market but have no idea.
Split testing allows you to constantly refine your campaigns or work to make sure it is more and more like what the market wants.
With pay per click adverts, the process is rather easy. You set up a campaign and chose to have two rotating adverts with the same link. Choose the option that allows for the adverts to be shown evenly rather than the option that promotes the better scoring., That may give you skewed results if a certain advert by change is preferred.
Over a hundred or so clicks though you should get a much better picture of which advert is better than the other.
You can then choose to ditch the under performing ad and then try a further variation of the ad and run the two off against each other.
If you use competition analysis software, you can also see which adverts are your regular competitors and try and improve on their adverts in your variants.
Once you have an advert the market tells you is clicked on the best, you can then try and split test your landing page. This can be done in several ways.
You can either simply create a second advert identical to the first but with a different destination URL and choose to run them evenly. Put into your different landing pages different tracking codes or auto responder codes so you can monitor which is the best in terms of sales. You can try out different landing pages, different headlines, different colours, different tones and so on.
The point is - you let the market tell you what it likes and what it does not.
This takes the guess work out of the whole thing. You let the market tell you what is likes and what works.
There are some great software packages that allow you to do this easily such Houston Airport Avis Car Rental Xtreme Conversions or Conversion Prophet. However, if you are not tracking your keywords with split testing, preferably combined with competition analysis softrware you are likely loosing a lot of money you need not loose.
Simon Harding has been an internet marketer and SEO marketer for three years and is the author of a series of over 30 minutes of free videos at http://seoequalizer.googlepages.com/home on how to use SEO Equalizer to study your competitors most effectively as well as the blog http://www.affiliatebiznews.com