RomaGeber Blog

This is the first part of two series of articles about How to Increase Your Google Adsense CTR. Many people think that they just have to copy and paste Google Adsense code into their website and start earning a huge amount of money from it. What a huge mistake! I also thought the same way two years ago. Later I realized that without optimization, Birth Control Pills Acne Treatment impossible. Here I will share all of the tricks to increase Exercise Equipment Review Weight Loss Google Adsense CTR that I found within the last two years.

Here are some tips to increase your Google Adsense CTR:

1. Make sure the ads that are appearing on your site are closely related with your content. This is the first thing you have to do because if your ads are not relevant, there’s small possibility that people will click on them. Then, what should you do to tackle this problem? Here are the tips:
   • Create a keyword rich content. I suggest you creating All Different Tattoo Calligraphy topic a page.
   • Check your keyword rich content and then mark some of your keywords as bold or italic. But don’t do it too much, just do it 1 �?” 2 times per page. Otherwise, Google assumes you are doing spamming.
   • Use your keyword in your page title.
   • Use HTML Tag H1 as your content title, and put your keyword in it. Don’t forget to place this tag at the beginning of your content.
   • If all those tips still do not work, there is just one possibility: there are no ads that matched with your keyword! You can check this out by using this marvelous tool from the Digital Point Website. It is called the Google Adsense Sandbox, and located in http://www.digitalpoint.com/tools/Adsense-sandbox/
     You’ll be asked to enter your selected keyword and it will display every Adsense ads that’s connected with that keyword. What if your suspicion is correct? Change your keyword! Do not worry; sometimes you just have to change one or two words.
2. Use wide ads (336×280, 300×250 or 250×250). Because these are the best performing ads.
3. Blend your ads with your website themes. For example, if your background color is white, change your ads border and background color to white as well. If your background color is dark (black), use bright color such as yellow as link color. This will decrease user ad-blindness.
4. Place your Google Adsense in these positions:
   • Above the fold
     Above the fold is the top position of your page that’s visible without your visitor having to scroll down. This is the best location that works for me. I place 336×280 ad unit in this location and it works very well. Why? Okay, back to our example. Your article is about “how to bake delicious bread”. Someone finds it from search engine; when he opens it, he first sees ads about “baking school”, “baking book” or “bread recipes”. Who won’t be interested?
   • In the middle of an article.
     This works well if your article is long (more than 500 words). People tend to stop for a while and look for something different while they read. I suggest using rectangular ads (125×125, Baby Acne Remedy 300×250, 336×280, 250×250 ad unit) for this purpose and make it left justified.
   • At the end of an article.
     Many people reported that placing Google Adsense ads at the end of their article tends to work very well. This is because when people finish reading an interesting article, they usually think “okay, what’s next?” That’s your chance! By placing Google Adsense ads at the end of this article, people will spend a minute to read it and then (maybe) click it. For example, you write an article about “how to bake delicious bread”. And at the end of it, there are some ads about “bread recipes”. Who won’t be interested?

5. Regarding the fourth tip, I don’t recommend you placing three ad units in a single page. From my experience, the number of ad unit you place in a single page doesn’t affect your CTR. In fact, I even found that placing three text ads in a single page make my ads “unblended”. For example, I put 160×600, 468×60 and 336×280 ads on a single page. You know what? My 468×60 ads only showed 3 ads in it, whereas my 336×280 ads only showed 2 ads in it! My suggestion is: use 1 �?” 2 ad unit and a single link unit on your page (Google allows 3 ad unit and 1 link unit to be placed on a single page).
6. Always use Link Unit! Many people never realize that Link Unit is the most profitable format if put in the right place. Try to place it near your navigation menu. People will misidentify it as a navigation menu and automatically read it. If your ads are closely relevant to your content, there’s big possibility they will click it. I move the top navigation in one of my websites to the bottom section and replace it with 728×15 Link Unit Ads. You know what? My Google Adsense CTR increased by 200%!

Enzo Chiu - Freelance Programmer & Web Developer. You can find many advices about how to make money at home and also many Google Adsense tips and tricks at his website http://www.MakeMoneyAtHome-Idea.com

Tags: General // Add Comment »

It is impossible to understate how important your web site is to your business, whether you operate primarily online Diets To Control Hypothyroidism have an online presence in addition to a brick-and-mortar location. Hosting your web site with Yahoo Small Business is one of the best decisions you’ll make for your business.

Here’s why:

1. Reliability - Yahoo web Harley Tattoo Studio Sarnia offers unparalleled reliability. When you set Applebees Salmon Recipe your Yahoo web site, you know that it will be up when your customers are looking for you. Yahoo hosting is provided by one of the oldest, most dependable companies on the web. Your web operations are safe when you use hosting from Yahoo.

2. Duke Diet Plan Web Hosting - When you host your web site with Yahoo Small Business, you get truly unlimited hosting. You can store, and transmit to your visitors, video, audio, and all the content you can create. As you know, the more information you can provide to your customers, the more likely they are to buy your products or services. With unlimited hosting from Yahoo web site hosting, you’ll be able to give your visitors all the information they need to make a decision.

3. Ease of use - Setting up your Yahoo Web Site Hosting account and uploading your files, or building your own site, could not be simpler. Yahoo Small Business is dedicated to making your web hosting experience the best it can be. If you do encounter a problem or have a question, you can contact Yahoo web hosting support at any time for assistance.

4. Design tools - Yahoo Small Business web hosting is incredibly easy to use. Even if you’ve never created a web page in your life, you can quickly and easily build your Yahoo web site with the online design tools included with your Yahoo web hosting account. You can choose a template, customize it for your business, and create a great site in a very short time.

On the other hand, if you’re a web design maven and want to upload your files, Yahoo web hosting lets you upload files from Dreamweaver, Front Page, or your favorite HTML editor. Yahoo Small Business web hosting also supports PHP, for interactive sites.

5. Price - Beware “budget” web hosting companies. Many of these companies charge a setup fee, where Yahoo Hosting does not. As for “low” monthly fees, many companies only offer this low fee if you pay for one year in advance. Yahoo Small Business offers a quarterly contract with truly affordable pricing. No setup fees, no signing up for a year before even trying the service, and no costly downtime and tech support nightmares.

Russell Blanc is an expert in the web hosting industry and Yahoo Small Business and manages an information-rich web site at http://www.Website-HostingCo.com about Yahoo Small Business and Yahoo Web Hosting exposing the features and benefits of Yahoo Small Business products.

Tags: General // Add Comment »

SEO and PPC (Pay per click) Advertising are the most talked about terms, when professional are deciding upon Post Weight Loss Plastic Surgery internet marketing strategy for their new campaign. But the factors that govern the dynamics of these two medium are deeper then the words in itself. Lets take a closer look at each to have a better understanding.

Organic SEO (Search Engine Optimization): The term organic SEO refers to optimization of the content of the website to ensure that it is search engine friendly with help of Content which is designed to speak to search engines and help websites to score good marks and rank well on the search engines. These are the basics that probably we all know about. Now lets go a little more into the intricacies of SEO.

• With the rising competition, Organic SEO is not enough to help a website rank high and needs to be coupled with various strategies to ensure high rankings on search engines.
• Organic SEO needs to be coupled with link building campaigns, regular content updates, article submissions, directory submissions etc. to get desired results.
• The cost of organic SEO driven Gerd Schffner is quite high can range any where from 500$ to 5000$ or even more depending on the competition the theme is facing.
• There is always a high risk factor with seo campaigns as the results can never be guaranteed although a good hit ratio is possible with right strategies.

Seeing the downside of SEO should not dishearten you, as once the SEO campaign hit the first page of Google / Yahoo / MSN , the results that can be achieved from SEO campaign are the best.

The upside of SEO Campaigns

• 80% Searcher on the web use the organic search results to locate information on the web.
• The fact that your website ranks well in itself builds an impression and brand on the searcher that you are valid Skull Tattoo Chest Calgary Liz of what he was trying to locate.
• SEO campaigns are relatively easy and less expensive to maintain once you have achieved that relevancy with the search engines .

I have tried to give you an overview on Organic SEO strategy, in my next article we will throw light on the PPC Advertising. Stay Tuned…

Managed Organic SEO Service offering complete SEO and PPC Advertising solutions.

Tags: General // Add Comment »

Google AdWords is a powerful internet marketing technique to draw visitors to your home-based business website, but how do you create a successful AdWords campaign?

Research Keywords Related to your Home-Based Business before Starting Your Google AdWords Campaign

Before starting your AdWords campaign you should do some keyword research to determine how many people are searching Strongest Acne Prescription Medications different keywords related to your home-based business and what kind of competition you will be facing. You can use Wordtracker for your original keyword research which will show you the ratio between search volume and competition for various keywords related to your home-based business and then follow-up with keyword research using the Google AdWords keyword tool when you are ready to begin your AdWords campaign.

Use Your Keywords in Your Ad Headline

When writing your Google AdWords ads try to include your primary keywords in your ad headline. This ensures people that your website relates to what they were looking for and so encourages click through rates.

Include Benefits and Features in Your Google AdWords Ads

Another important part of your AdWords ads is features and benefits - what is your home-based business? What is your website about? Why should they visit you as opposed to your competitor? By including these features and benefits in your AdWords ads you give people a reason to click through to Hiatal Hernia Diagram what they are looking for.

Include a Negative Qualifier

Negative qualifiers are distinct to Google AdWords campaigns and other pay per click campaigns. The reason for including them is that they Lose Weight Hyposis Hypnosis Telephone to filter out people who would not Weight Loss Middle Aged be interested in your business once they reach your web page. Your negative qualifier could be the geographical region that you service, the price of the item (if it is expensive) or perhaps a target market that you service.

Test and Track Your Google AdWords Campaigns

Another vital element of your success with Google AdWords is testing and tracking, you should run two landing pages to test different results against these landing pages, as well as split test ads (run two different ads at the same time). Use the results you get from testing to constantly improve your results.

Running a successful Google AdWords campaign can greatly benefit your home-based business website and bring in a lot of website traffic. In order to run a successful campaign you should start with thorough keyword research and then write an ad that includes features, benefits and negative qualifiers. Test and track your Google AdWords campaigns constantly and gradually make improvements in line with what you learn through testing.

This article was written by Mandy Buchanan. Mandy is the owner of Moms Working at Home, a website provide information on how to be successful personally and at your home-based business, and reviews of different home-based business opportunities. To learn more visit Moms Working at Home.

Tags: General // Add Comment »

The purpose of SEO (Search Engine Optimization) is to increase Fat Free Dressing amount of free targeted traffic your website receives.

When you have your site indexed in the search engines, that is only just the start.

Now you know the search engine knows about your website, and then then the next step is you want your website to appear high up for your target audience in the search results.

The best way to think about this is NOT �??how do I manipulate the search engine to show my site above others�?�.

Rather, you need to consider:

“How do I make my website the most relevant and appealing website to my target audience?”

“How do I make Burn Calories To Lose Weight easy for them to find my website?”

“Once they are there how do I get them to take the required action?”

In other words, make your website highly valuable.

The reason for this philosophy relates to what the Search Engine is trying to do. Google for example wants to make the websites it indexes the most relevant content possible.

So it would be unreasonable for a scant reprint article, keyword stuffed, machine generated or poorly constructed flea market site to rank well.

Google in particular is getting very fussy. If there is so much content on the web (over 100,000,000 websites at last estimate) then they have the choice to eliminate all but the most useful pages.

Quality content should be a major focus for any web marketer because it is the main reason why your website will fall or fly. The old method of “article scraping” is becoming a bad idea because recycled content is not as valuable as Study Spanish In Foreign Country content.

What will rank well is a website that is unique in content, clearly laid out, site mapped, easy to navigate and considered of value to others. (One measurement of which is calculated by how many people link to it).

In summary, building great search engine optimized websites requires some planning. You could draft out your website on a sketch pad, whiteboard or use a template prior to building it. You need to plan around your content.

If you �??start with the end in mind�?� you will get faster results. Consider how you can find valuable unique content and you are on the right track.

James Schramko ranks on page one in Google for his Coolest Guy On The Planet SEO themed Blog and Tatoo Girls Sex creates very high ranking XSitePro websites using the techniques outlined in his groundbreaking XSP Cheat Sheet XSitepro Guide.

Tags: General // Add Comment »

There Neck Acne many ways in which you can monetize your website, the most common is to use Google adsense. This is a pay per click company so the aim is to generate as much traffic as you can and if someone was to click an advertisement you will get paid. They often Red Lobster Restaurant Locator great payouts on a monthly basis direct to your bank account or by cheque.

You have to make sure you follow their terms and conditions very carefully as you are only allowed one account per person, if you get banned your sites will be blacklisted making them hard to sell in the future. If you follow them you will have no problem and always be sure to report any unusual activity to Google.

Although it is very tempting you must never click your own advertisements or ask anyone else to click them hoping Google won�??t notice. They will notice when they come to reviewing your account before you reach the $100 threshold and your account will be terminated and any earnings will be returned to the rightful owners (Google adwords advertisers). This means you will have wasted Acne Cysts On Nose your time and effort into making the website and cut out a vital stream of income.

Be sure to do your research to ensure that the payment per click is reasonable as for Doxycycline For Acne such as gaming its really low compared to niches such as finance and mortgages. The big mistake that many people do is to chase the high paying keywords, these niches are too saturated so the competition is really hard. You are best trying to find an undeveloped niche in which you can take full advantage of.

You can tweak your website in order to get the maximum potential out of it by moving your advertisements around to find the best layout. There is a hotspot image in the Google adsense website which will give you a good idea where the average browser will look and click. Place your ads in there and hopefully you will see the return.

Once you have found the best layout for your site through trial and error you need to get ranked high for your keywords to bring in huge amounts of traffic hopefully converting into a click.

Andy Tao
Find recommended web hosting from hostmonster reviews and powweb reviews

Tags: General // Add Comment »

If you maintain Tips On Dealing With Heartburn or blogs and are in search of a proven way to monetize them, read on to learn how to make Google AdSense work High Energy Weight Loss Center you. If you do not have a website or blog currently, you can create one very easily by Vegan Friendly Weight Loss Blogger or Google Page Creator. There is no charge, whatsoever, for doing so.

Signing up for this program is free. Once your initial site has been approved, you can add other more sites, without going through the approval process again.

Websites that are hard to navigate, under construction or have broken links will not be approved bu Google. For this reason, throwing together a site quickly just for the sake of putting up advertisements is not recommended.

There are site created just for the purpose of displaying AdSense advertisements, these are known as Made For AdSense (MFA) sites which violates the AdSense program guidelines. Look at it from the advertiser’s point of view. They purchase advertisement space to promote their product and to generate a profit. Therefore, they do not want to waste money paying for space that has little to do with what they are offering.

In order to make Google AdSense work for you, it is important to have interesting and rich content in your site so that relevant advertisement will appear. If Google bot cannot detect any significant meaning of your site while crawling your site, it is very difficult for AdSense to display relevant advertisements in your site.

If you do not want to create your own content, you can Chicago Car Auction someone to write it for you. Do not depend on using content from article directories and other sites. Google considers this to be duplicated content and you will possibly be penalized, in regards to payout.

As a rule, the sites that seem to generate the most Adsense revenue are those who blend the ads right into their color scheme. This is quite simple to accomplish and can be done in as many color combinations as necessary.

Do not use subtle tricks in effort to secure more clicks. Using arrows or other kinds of graphics to make your advertisement more noticeable might seem like a good idea but this is actually violating their guidelines.

There are many other things you can do to make Google AdSense work for you but the most important thing is to test out in every possible way you can think of. The reason why I generate hundreds of dollars within first few months is because of the amount of tests I have done to all my sites.

Take the time to learn as much as you can about the program. Success will not happen overnight, but with considerable diligence, you will begin to see your hard work pay off.

KC is the author of the book, The Secrets of Adsense 2008 and regularly shares his insider AdSense strategies for free to his STAR List members. KC recommends visiting this Dogs site for information on dog breeds and training. KC recommends UK customers check out CFB supplies’ range of printer ink cartridges, for great value for money and after sales service.

Tags: General // Add Comment »

Have you ever really considered Search Engine Optimization (SEO) from Healthy Lifestyle Weight Loss Healthy You Cure For Smoking perspective Carbohydrate Addicts Diets the consumer?

Usually I talk about SEO in terms of helping business owners get more business as their site shows up sooner in searches. While this is a noble and profitable goal I want you to place yourself in the shoes of a consumer.

In other articles I have talked about the entitlement mentality that is rampant among website users. They want information - and they want it right now.

That’s where your hard work with SEO strategies matches up with the consumers demand for immediacy. It is possible that a search engine user will need to back up and refine their search from time to time, but for the most part they’d like to find what they want to find on the first search. When you do an effective job and maximizing SEO within your site the consumer can access your information sooner.

The sooner they find you the sooner they can determine if they want to spend money with you. Isn’t that what you want?

Business is always geared toward the needs and expectations of consumers. Without that motivation the role of business would be stagnant with an unhappy buying public.

If your site caters to the needs of consumers within the site Hoodia Diet Pills Hoodia Weight Loss Hoodia Diets you should pay close attention to the way they find you.

I’ve conducted thousands of online searches, just like you, and it can be frustrating when I really need to find something very specific and it becomes clear that the site I ultimately find it on hasn’t applied correct SEO to their site. If it weren’t for the fact that I really wanted a product I would have given up much sooner and determined I could live without whatever it is I thought I wanted.

In many ways your search ranking is a bit like a flexible yellow pages listing in a phone book. You have the power to improve the way search engines Acid Reflux Use And Treatment and rank your site, but too many times business owners act as if this should be of little concern and their listing slips to the bottom of the list.

You may be able to improve visitation through buzz or viral marketing. However, since most business owners want to spend more time doing business than working on viral marketing then a firm foundation in SEO is a pretty important consideration.

Consumers don’t need or even want you to explain how and why you developed SEO strategies. Most of them won’t know what that is, nor will they really care. All they really know for sure is they wanted to find something specific online and they found it in your site.

If consumers really understood SEO they would be the first to tell you to make that a priority if you want their business. If you don’t use SEO to your advantage you are banking on the notion that your potential customers enjoy finding your business in the same way someone finds a proverbial needle in a haystack.

If you don’t want to pursue SEO for your own sake then at least think of your customer’s needs.

Make Your Own Website in minutes with HighPowerSites.com or Build Your Own Website with BuildAGreatSite.com. Start an EBOOK BUSINESS at BooksWealth.com.

Tags: General // Add Comment »

Mainstream Herbs For High Blood Pressure Herbalism Forum Gardenweb and advertising is dying. That’s the cue for packaging to step up to the plate and take its rightful place as a powerful product marketing and branding tool. “Ad Age” recently reported that a newly released book reports that 37% of all advertising is wasted. Quite frankly, I agree. I have been studying this issue for a while and examining advertising/marketing messages (especially on packaging) and it is apparent that the new generation of advertising is weak.

Every time I see a new campaign I wonder at whom it is aimed. Most the time it is totally unclear who the product is for. Despite all that is being written about marketing to various demographic groups, the advertisers and marketers still don�??t get it. And, the results are noticeable.

Some marketers are trying off-the-wall marketing campaigns. Just look at the demise of Dr. Z. Think about how much money was spent for an advertising campaign that didn’t work. Every product (well almost) has a package and almost everyone has engaged in some type shopping experience. So who is your target audience and how can you reach them now that conventional methods aren’t working? Smart marketers will get busy looking at their product packaging and determining how to make it “connect” with the consumer.

The prime consumers are women and seniors, for the most part, and they are continually overlooked in product packaging. Companies that do reach out to this audience typically fall back on preconceived marketing stereotypes. Pink packaging for women and silver or purple for seniors is a major no-no. These markets are enormous yet they are totally underserved and misunderstood by consumer goods manufacturers and their product packaging.

The important issue to recognize is that the package is in a position of power to capture a consumer at the first point of contact in a retail environment. It’s “the first moment of truth” whether your package will connect with your buyer — or not. It’s no longer enough to simply describe what’s inside the box. That idea will sink in the sea of sensory overload of competitive products.

The package needs to “engage” the consumer by clearly stating value, Free Carbohydrate Addicts Diet and reasons why a consumer should make the purchase. How will purchasing the product make someone’s life easier? How easy or convenient is it to use? How does it mesh with the consumer�??s lifestyle? And most importantly, what’s in it for the consumer once they make the purchase?

So think about to whom you are marketing. What are their needs and expectations of your product? How you can make an emotional connection with the consumer? Whether it is women or seniors or any other target demographic, you have to entice them to make the purchase. Remember, it�??s not enough just to say what’s inside. You need a compelling message that will engage a consumer to pick your product up off the shelf. It�??s that critical — 2.6 seconds and then you have lost them.

Be prepared for your product packaging to fill the void left by mainstream marketers who aren’t connecting their products to consumers with the right message. Forget the 2 6 Learn Spanish Speak of product marketing. They don’t work. Remember the package has the power to fill the void and send the message loud and clear!

For more insights on how to package your products to sell, come to the Packaging BootCamp workshop or call me at 1-678-594-6872 by email at PackagingDiva@aol.com

Don’t wait until it�??s too late. Make packaging your first thought–not your last.

I get hundreds of inquiries a month asking how to package products. Most of the time, they are in crisis mode because they did not think about the package until crunch time. I just got a call from an entrepreneur whose packaging was a disaster. She never thought about the role packaging plays in Separation Anxiety Baby Doesnt Sleep product�??s success until her retailer said “NO WAY” to her product packaging. She had to start over. As a result, she lost a great deal of money in the process.

To help others learn that lesson before it is too late, I have come up with a basic workshop offering education on packaging products to sell. Whether you are an entrepreneur, inventor, work from home mom, or a small business person with an idea or product it is imperative to understand the role packaging plays in a successful product launch. Packaging 101�?�it is simple and offers the basics of what you need to know.

The “Nuts and Bolts” of how product packaging works and the “How To” of packaging. Visit http://www.packagingbootcamp.com

Tags: General // Add Comment »

Search engine optimization, or SEO, is a means of designing a website, and its individual pages, so that you meet the requirements of a mathematical equation called an algorithm that is design to apply statistical analysis to determine how it relates to the search terms used by the search engine customers.

That is a long sentence, so let us look at the various elements that it contains. First designing a website. There is more to designing a Early Signs Of Labor Stomach Pain than making it pretty, and unfortunately there are a lot of website designers who do not appear to understand that. Before you can even start on design a site, you have to consider what the purpose of the website is. Usually to provide information to visitors on the search term that they use to reach you.

Web Pages Should Load Quickly

When you click to visit a website what do you want to happen? Do you want to see lovely flash graphics that take several minutes (or seem to) to load up, or do you want to be taken immediately to the home page. We both know the answer yet they still insist on the fancy stuff. That is ego, not practical web design.

Once you actually manage to get onto the home page, do you want some good information and easy navigation to well explained web pages, or do you want loads of graphics, pictures and nothing but line after line of adverts with some links to other pages on the site that you have to search for? We also both know the answer to that, but how often do you see pages full of adverts and graphics and little else? These pages are designed by self-professed SEO experts!

I recently had one of my customers ask to me run my eye over her home page that she had just had revamped by a professional developer but seemed not have been listed Heartburn Herbs Tips Google. Because I look after my customers I agreed to do so free of charge, and do you know what I found? A web page that the spiders would have left the second they visited because the first text they would find would be line upon line of navigation away from the home page. When I checked the target pages, guess what? Same thing. The spiders would have been running round in circles, seeing nothing. Also no worth while titles and no headings except one in a H2 tag �?” no H1 tags at all.

Nobody can Guarantee a Google Position

All that from a �?�professional web developer�??!! What do you need to be a professional these days? Don�??t get me wrong, there are some good ones, though please take a piece of advice from me. Don�??t hire anybody that has to pay for advertising. If they can�??t get their own website New Laser Treatment For Acne the top 10 for their main keyword, then how can they be qualified to do it for you? Forget the promises and guarantees. I can get anybody�??s website into the top 10: even to number 1! All I need do is find a unique keyword or phrase that nobody is using, such as �??Top website developers in Blaenavon South Wales�?�. I have checked that and nobody is using it! The only problem is that neither will any Google customers use it. Nobody can guarantee a Google listing position.

Incidentally, search engine customers are those that use them to find information that they are seeking. They are not advertisers on Google or people that use any of the Google services other that the search engine itself.

Keyword Density is a Thing of the Past

All SEO experts can get you in the top 10, but not for any keywords worth having. You are better doing it yourself. All you need worry about are having your keyword as part of your title (not all of it) and in TITLE tags, and use your page keyword in H1 tags as the main heading. Use it again as part of an H2 sub-heading. Use your keyword once in the first 100 characters and again in the last paragraph. Once more for every 500 words and that will do. Forget 1% -3% keyword density. Use lots of related text, but be careful of synonyms because few word mean exactly the same as others. Make sure that you make it clear in what context you are using a particular word.

Write naturally about your topic and you will be fine. Make sure that the spiders see your page title first, then the heading next. That will tell them what the most important text on your page is, and hence the topic of the page. The sub-headings will reinforce that, but only if they are in H2 �?” H3 tags. Forget anything more than H3.

The spiders should come across links leading from your page until it has read all your text. The lead t to where you want it do next. Attach a lead to it and guide it through your website, page by page, and avoid leading it from page to page haphazardly before it has seen the content on each page. Any website designed like the one I described at the beginning, with nothing but links at the start of every page, will be lucky to be listed at all unless it has hundreds of thousands of links coming into it.

Page Rank Might Lose its Influence

However, Google appear to be reconsidering how it views links, and perhaps web page content will be viewed as it should be �?” as more important than incoming links that can be contrived artificially. Follow my advice and do your own SEO. It is as easy as I have described. If you fail to get listed within two weeks you are doing something wrong, and then you might need help, but make sure you get help from somebody who wants to help you and not simply boost his or her ego.

There is more to search engine optimization than flashy pages. Spiders see in black and white, and are impatient creatures, so don�??t lead them a merry dance. Be obvious, tell them what your page is about and let them read your content before sending them on to the next page.

SEO is about being honest with your visitors and giving them information that is as relevant to your subject as you possibly can, but also using common sense. Look at your home page, and consider what you want to be the most important parts of it. Then think where you would want your visitors eyes to go on your page to be given the best information. You can use HTML to make sure that the search engines crawl your page exactly that way.

Do Not Confuse Your Spiders

You can lead spiders from paragraph to paragraph. Table to table, Maori Tattoo Art to link. Keep in mind that if a spider follows a link it will start crawling the page you sent it to and only come back if you allow it to: i.e. provide another link back to your home page. Theoretically you could send it back and forth the between two pages in an unbreakable loop!

That is the �?�website design�?? part, leaving algorithms, statistical analysis and search terms still to cover. These will have to be the subject of another article!

If you want to learn more about search engine optimization, check out Pete�??s website here: Improved Search Engine Rank where he offers a free 7-Part SEO course to help you improve your search engine listing, and also offers advice on getting rapid listings in the top search engines.

Tags: General // Add Comment »